Increase is significant
The sharp increase in shopping over the last year increased even more at the end of the year, towards the traditional holiday shopping frenzy. This is especially visible in the daily number of visits to Amazon.com during the US
shopping weekend starting with "Black Friday" and ending with "Cyber Monday". In both monthly and daily numbers, the increase is significant and shows the willingness to shop and browse online stores even on the go.
"It is not hard to imagine the benefits of the full web right at your fingertips when shopping in a crowded store," said Jon von Tetzchner, co-founder, Opera Software. "'Is this TV on sale really a good offer, or can I get a better deal online? What are people saying on the web about the advantages of this computer model compared to the more expensive one?' Full access to the web via Opera Mini - even under difficult conditions such as crowded cellular
networks - puts power back in the hands of the consumers."
Africa focus:
Global trends: