The third annual AfricaCom Awards was held in the Grand Ballroom at the Cape Town International Convention Centre in South Africa as part of the AfricaCom conference and exhibition. UNICEF's goodwill ambassador and coach of Bafana Bafana, South Africa's national football team, Pitso Mosimane did the official welcoming address.
AfricaCom 2010 Awards winners:
New Entrant of the Year: Orange Tunisie
Best Network Improvement: MTN South Africa for Optimal Network Coverage
Best New Services: Comviva with Mobile Data Platform
Best Cost Efficiency Solution for Africa: Dark Fibre and The Fibre to the Tower
Green Telecoms Award: Flexenclosure and E-site
Best Solution for Rural Services: Orange France Telecom with Village Phone
Best Marketing Campaign: MTN South Africa and the AYOBA Campaign
Telecoms Innovation of the Year: Sibesonke and User Generated Content
Best Pan African Initiative: Gateway Communications with High Quality Connections
Changing Lives Award: MTN Foundation for Rural Telephone Project 3000
The awards evenings sponsors were MTN, Comviva, Andrew, and Gateway Communications.