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Safaricom's M-PESA receives award
Safaricom's money transfer service M-PESA has won the Best Mobile Money Service Award at the 15th Global Mobile Awards held during the GSM Association's Mobile World Congress in Barcelona, Spain. M-PESA was launched in Kenya by Safaricom in partnership with Vodafone in March 2007.
Reacting to the announcement, Safaricom CEO Michael Joseph exulted in the win and congratulated the M-PESA team, saying it was a well-deserved international recognition for an innovation that had transformed millions of lives in Kenya.
“When we launched M-PESA in March 2007, it was an audacious move. We were going into uncharted territory. Today, we feel it was the right thing to do. The growth has been phenomenal, beyond our expectations. It just goes on to prove that you can never go wrong with an innovation that provides a practical answer to customer needs,” he said.
About Carole Kimutai
Carole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK. Follow her on Twitter at @CaroleKimutai.