Zain shortlisted in new GSMA Awards category

Zain Malawi has announced that its mother company Zain, has been shortlisted in the Global System for Mobile communications Association's (GSMA) new category for its annual GSMA awards. The winner for the award will be unveiled at the mobile communications event, the Mobile World Congress in Barcelona on Tuesday, 16 February 2010.

By Gregory Gondwe

3 Feb 2010

Zain shortlisted in new GSMA Awards category

The new category, Mobile Money for the Unbanked Service Award, is similar to one that Kenya's Safaricom won in 2009 for its M-pesa service but it has also been shortlisted in the new category.

Zain has been shortlisted for this award due to its newly launched mobile commerce service Zap.

The GSMA announced that the new award aims to recognise innovative mobile banking services around the world that are pioneering the roll out of low-cost financial services for people where traditional financial services are not within their reach or readily available.

According to the company, the award is aligned to the GSMA's Mobile Money for the Unbanked (MMU) initiative, which was created to connect the unconnected and improve the social, economic and environmental well-being of the world's population living on less than US$2 a day by supporting and encouraging the development of sustainable mobile money solutions.

Gregory Gondwe

About Gregory Gondwe

Gregory Gondwe is a Malawian journalist who started writing in 1993. He is also a media consultant assisting several international journalists pursuing assignments in Malawi. He holds a Diploma and an Intermediate Certificate in Journalism among other media-related certificates. He can be contacted on moc.liamg@ewdnogyrogerg. Follow him on Twitter at @Kalipochi.