The awards aims to recognise companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.
Livemobile's football campaign during the FIFA Confederations Cup held in South Africa in June 2009 will vie for the top mobile display award with two of Coca-Cola's campaigns and one from Mobiento.
“The finalists for this year's Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry's best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” said Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry's finest leaders and most successful campaigns.”
Livemobile launched its sponsor and advertiser revenue driven football site www.lmfootball.mobi to coincide with the FIFA Confederations Cup. The site now offers live match text commentary and other information services from every match in the major football leagues. The scoreboard at www.sb.lmfootball.mobi offers fans a single text only page to view all the live match scores and news from the South African and English Premier Leagues.
“We are privileged and honored to be the only South African-based company to be selected as a finalist in the various Europe, Africa & Middle East award categories and to be sitting at the awards ceremony in Los Angeles on the 17th of November with some of the world's leading brands and mobile marketers”, said Patrick Kuwana, co-founder of Livemobile. “With the FIFA World Cup coming to Africa for the first time next year, we strongly believe that we will provide marketing and advertising agencies with the perfect platform to offer to leading brands and advertisers who want direct and measurable access to the millions of football followers in South Africa and also across the whole African continent. We are extremely delighted that the foremost global mobile marketing authority has recognised and indorsed our strategy.”
Livemobile worked very closely with its strategic partner Mo-B (Mobitainment - www.mobitainment.mobi), one of South Africa's leading mobile strategy consultancies in the design, execution and commercialisation of the campaign. The site was designed, built, integrated and hosted by Multimedia Solutions (www.multimediasolutions.co.za), a premier global award-winning mobile solutions company.
The MMA received hundreds of submissions in 12 categories from companies worldwide. Finalists are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
The full list of finalists are available at http://mmaglobal.com.
