Mobile advertising in local languages

BANGALORE: Asian-based mobile advertising network mKhoj now has the ability to publish mobile advertising suited to local languages in seventeen different countries, including Afrikaans, Arabic, Bahasa, Hindi, Tamil, Turkic, and Zulu. The announcement was made yesterday, Tuesday, 2 June 2009.

2 Jun 2009

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mKhoj uses UTF-8 encoding to enable this feature allowing advertisers, according to mKhoj, to target their audiences more effectively, and increase the monetisation as well as the value of the publishers' mobile properties through greater localisation.

mKhoj has implemented its UTF-8 encoding technology to enable advertisers to upload local language advertising as-is. When advertisers sign up, they can upload their mobile advertising in any local language and in any alphabet.

“Empowering advertisers to speak to consumers in their native language enables them to make more personal connections with their target audiences.” Abhay Singhal, head of global sales for mKhoj. “This provides multinational advertisers a more effective way to reach local audiences around the globe.”