Top stories
Marketing & MediaHomegrown KZN beverage scoops multiple national and international taste awards
aQuellé 2 days
Logistics & TransportWhy freight needs to move from visibility to intervention
Trending
Advertise your job vacancies
WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Subscribe & Follow
Radio – gateway to Africa
Radio, because it has been around so long, is sometimes virtually ignored when it comes to discussions about opening up communications in Africa.
However, this technology must never be underestimated in its potential to inform, advise and educate; few other media match it for cost-effectiveness and reach. And what’s more… it is not an alien technology to the vast masses in urban and rural Africa. They are already familiar with radios, and they are eager listeners.
Read the full in-depth PANOS article here
