Calling the shots outdoors
Working with partners Vodafone, Vodacom launched its new 3G technology at Johannesburg International Airport with the use of pole banners. This innovation forms part of a major outdoor commitment by Vodacom that adds to its array of traditional outdoor media. 
Taking advantage of increased seasonal and business traffic flows at South Africa's major airports, Vodacom, through outdoor company Clear Channel Merafe, has created tactical innovations offered by pillar wraps, flags and squares at major airports.
