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Being held at the Indaba Hotel from 4-6 November 2015, attendance packages have been designed to include an opportunity to hear international marketing guru, Malcolm McDonald address two crucial issues facing marketers in a global world: 'How to develop a winning marketing strategy to grow sales and profits'; and 'How to manage big powerful customers profitably'.
McDonald's half-day session on 5 November is particularly pertinent in an African context, as the continent begins to attract foreign direct investment by large corporates looking to explore the new marketing opportunities that will be derived from the fastest growing middle class in the world, and one in which a discerning consumer base will be derived.
Speakers
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For more information, email Loreen Alutah Chari wz.oc.mizam@cneerol or call +2634747031 or email Catherine Larkin az.oc.clvc@enirehtac or call +27 11 789-7327.