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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 7 Apr 2026
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The PromaxBDA Africa Awards brings creatives together to explore thought-leadership, technology and the latest developments in the media marketing sector and takes place on 21 November at the Maslow Hotel in Sandton, Johannesburg.

This year's theme, 'EVOLUTION', will look at new ways to get messages out into our ever-broadening and fragmenting world.
For more, go to www.promaxafrica.tv.