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CNN, Foursquare team up to connect World Cup fans

Putting soccer fans at the heart of its 2010 FIFA World Cup coverage, CNN has checked in with location-based social network Foursquare to connect fans all over the world throughout the month-long tournament. This is the first time Foursquare has teamed up with a media company for a multi-country initiative, with this one stretching across all 32 countries represented in the World Cup.

By Nur Bremmen

11 Jun 2010

Starting Friday, World Cup fans who follow CNN at www.foursquare.com/cnn can check in at more than 100 venues to unlock special CNN badges. In order to unlock these badges, fans must check in at least three times at any of these CNN-tagged locations between June 11 and July 11.

Fans in South Africa can check in on Foursquare from stadiums and landmarks to earn the South Africa Explorer badge, while fans in the other 31 competing countries can check in at viewing venues to earn the Super Fan badge.

Continue reading the full article on www.memeburn.com.

Source: Memeburn

Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.

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