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Digital is not the death of anything, it's the awakening of everything else
Earlier this year, Miles Young, the global CEO of Ogilvy and Mather Worldwide said: "The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not".
Judging by the barrage of resultant comments, both for and against this profound (albeit somewhat naive) statement, it's very evident that there are strong opinions both for and against this school of thought.
In reality, it's not about the "replacement" of anything. Nor is it about finding the right "channel". Rather, it's about identifying the merits of each, and assessing how they can work in unison.
Continue reading the full article on www.memeburn.com.
Source: Memeburn
Launched in April 2010 by Matthew Buckland, Memeburn is a news and opinion platform tracking tech culture, innovation and business. It plays particular attention to the web, mobile, social media, online media and social networking fields. Key opinion-leaders contribute to Memeburn, providing their insights on the online industry. Subscribe via email or RSS for regular updates. Follow memeburn on Twitter at @memeburn.
Go to: http://www.memeburn.comAbout Andrea Mitchell
Andrea Mitchell is a hugely-respected talent in the digital marketing field and is the founder of digiVOX, a specialist digital marketing agency.