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$15m blog sale shows importance of content

A “one-man-band” blog has just been sold for a total of $15m. That's right, a work-at-home blogger has been paid a whopping multimillion pound sum for his blog.

6 Oct 2008

Bankaholic - a blog about what banks are offering - has earned an up-front payment of $12,4m for the blog, with a further multimillion pound bonus possible over the coming year.

The blog has been bought by the financial information site, Bankrate. What they have bought is content - nothing more, nothing less - words on a screen, that's it. The highly focused, regular content is valuable to them. So much so, by buying it Bankrate is hoping to further establish its lead in the banking information marketplace.

Read the full article on itnewsafrica.com