$15m blog sale shows importance of content

Bankaholic - a blog about what banks are offering - has earned an up-front payment of $12,4m for the blog, with a further multimillion pound bonus possible over the coming year.

The blog has been bought by the financial information site, Bankrate. What they have bought is content - nothing more, nothing less - words on a screen, that's it. The highly focused, regular content is valuable to them. So much so, by buying it Bankrate is hoping to further establish its lead in the banking information marketplace.

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