"We all live in an application economy where customers are more likely to experience a brand through a software app than a person. To thrive in this new reality, developing and delivering superior user experiences that engage customers and staff is now the ultimate priority," says Carol Ann Searra, sales manager, CA Southern Africa.
"Technology is the disruptive influence driving change in the global economic landscape. This coupled with growing consumer demands has fuelled the emergence of the application economy. In this new reality - every company is a software company," says Searra.
Gary Lawrence, Managing Director, CA Southern Africa, says that regardless of the size or maturity of the market, the pressures being created by the application economy, across the globe, are tangible to executives everywhere and in every business. "These pressures translate into a need for appropriate investment, augmented by understanding how to: acquire, motivate, and retain, technical talent. This is not an easy task in the African context. In business terms, the application economy provides something of a level playing field as it promotes competition. With the right applications and technology infrastructure, African businesses will not only be able to serve their existing markets better, but also compete with international players both at home and abroad. Cloud computing and software as a service (SaaS) brings the latest technology within the grasp of even the smallest company, without the expense, delay and risk of investment," he notes.
"The CA Southern Africa roadshow aims to deliver information on the solutions available to African businesses to enable them to become part of this emerging digital world. The application economy allows companies to redefine their businesses and even their industry sectors, regardless of location. All that's needed is access to the right technology backed by the right vision," says Lawrence.
