This "re-branding" of Africa is an evolving process that will continue over a period of ten years until Africa is set in a more positive light in the minds of millions, said Dr. Erieka Bennett, president, African Communications Agency (ACA), head of mission DAF (AU).
"The theme of this year's summit is, 'The impact the World Cup had on the image of Africa'. It also gives us an opportunity to say thank you to South Africa for organising a first-class event in Africa. The event ends with an Africa Living Legends Banquet where key African leaders, journalists and soccer greats will be honoured," she added.
The summit is hosted jointly by the African Union (AU), African Development Bank (ADB), Economic Community Of West African States (ECOWAS), the African Communications Agency (ACA) and the SA National Editor's Forum (SANEF).
The event plans to host the 2010 leaders of SA, football stars, and national and international media agencies and journalists.
Past honorees at AIMS since 2006: