2010 media income highest to date

Jordaan said the US$3.2 billion (around R25.6 billion) generated by FIFA so far was the highest for any World Cup to date.

“The idea that a World Cup on the African continent will lead to huge financial losses, is simply not the case,” he said.

With high levels of interest, given the economic downturn, this month's Confederations Cup would provide a litmus test for Jordaan and the country as a whole.

Source: Daily Dispatch

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