world cup on south africa | world cup on africa | world cup on retail | world cup on bizlounge | galleries

Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Carmen Murray: The Analogue Renaissance – A return to real-world connection

Advertise your job vacancies

Mobile marketing, broadcasting ahead of 2010 World Cup

The importance of mobile marketing and broadcasting ahead of the 2010 FIFA World Cup will feature prominently in the upcoming Soccerex 2008 that South Africa will host later this month.

13 Nov 2008

FIFA and Soccerex have assembled a panel of industry leaders to highlight the importance of this during a panel entitled, "Mobile Communications in Africa and Beyond: The key to reaching fans at the 2010 FIFA World Cup".

This will feature senior figures from FIFA, mobile phone giant Ericsson and Perform.

Read the full article on itnewsafrica.com.