Published by Media 24 and positioned as a 'cousin' to the Daily Sun, it is clear this association is designed to create comfort and confidence. Like the Daily Sun, the stated intention is to attract current non-newspaper readers, but looking at the product one has to wonder what differentiates it from others already in the market.
Editorially it looks like a free sheet with what could well be termed community news. The launch issue lead story carried the headline 'Jewellers Life of Fear' and on the inside pages there was a definite hint of the Sun, Heat, and even You magazine. Would this really appeal to the COOLS set? Time will tell, but I'm not convinced so far.
