In fact, Zee World is currently the number one watched general entertainment channel in Zambia, Nigeria and Kenya - a noteworthy achievement no doubt. In South Africa, Zee World is also amongst the top three channels in its specific viewership categories.
And Zee Africa is growing. Showcasing its new programme line-up, Zee recently hosted various Content Upfronts in South Africa, Zambia, Kenya and Nigeria. It was also these events that set the tone for exciting news; Zee will for the first time also be hosting Content Upfronts in Zimbabwe, Namibia, Botswana, Ghana and Uganda/Rwanda.
Harish Goyal, CEO of Zee Africa comments the growing success of Zee Africa paves the way for further expansion on the continent. “Zee Africa’s popularity is truly encouraging, we look forward to offering our channels to other African countries; it is an exciting time indeed.
“We are thrilled about the wide acceptance and appreciation of our programmes and we are constantly improving our content to keep our viewers happy. Our aim is to offer world-class entertainment in line with Zee Entertainment’s global offering. We have a line-up of exciting new programmes across all channels to bring our viewers the Bollywood experience,” he adds.
Looking at Zee Africa’s popularity, it is quite evident that Bollywood has well and truly crept into the hearts of its viewers. Nigeria has enjoyed Bollywood content for a few years but now its popularity has spread like wild fire across the continent. Bollywood can now also count South African, Nigerian, Kenyan and Zambian viewers as die-hard fans.
But this popularity extends beyond the silver screen, TV shows like King of Hearts have become family mainstays and their sequels are feverishly anticipated. King of Hearts season 2 was undoubtedly one of the most eagerly anticipated shows across all TV platform programming this year.
With every success story, there is a dedicated team working behind the scenes and Zee Africa is no different. It has taken hard work over several years to establish Zee as an African entertainment force to be reckoned with. There is no doubt the company is entering the next exciting growth phase and viewers can look forward to exceptional programming that will keep them glued to their seats.
