Pretorius, a business analyst (BA), who has had the privilege of working with some of the best BAs in the industry, shares her views as to the important role BAs play and why management should include them in their leadership team.
A BA is skilled to not take negative reactions or resistance personally, but rather to understand the context. Pretorius concludes, “Change affects people and most of us are uncomfortable with change and this is where the BA can assist.”