Having been a key part of the lives of generations of families going on 70 years, Toughees is committed to being a trusted partner in their educational journey. That's why this year, the shoe brand's 'Made Tough' campaign is dedicated to families and communities, understanding that education is key to tackling both their struggles and aspirations.
This year's campaign rewards loyal customers with an exciting competition element. Every purchase of a Toughees school shoe unlocks a chance to win a share of R200,000 in school fees. This initiative not only adds an extra layer of value to customers but also reinforces Bata Toughee's commitment to education and community development.
Bata country manager, Michael Wyatt, said: “Our new campaign is a testament to Toughees' dedication to not only providing quality school shoes but also understanding and addressing the challenges our community faces. We want to be more than just a brand; we want to be a companion on the journey of growth and success. We take our hats off to the millions of parents around the country who strive to ensure that they provide the best quality stationery, uniforms and school shoes for their children every new school year.”
Michael Sithambaram, manager of the schools division at Bata South Africa, said Toughees has long been a household name, synonymous with durability and quality in school footwear. With a growing social following and a market leadership position, Toughees continues to build on its legacy and continues to inspire.
“When buying school shoes, parents look for good quality products and features, as their investment needs to stand the test of time. All Toughees come with a six-month warranty against fair wear and tear, and we use high-quality leather to manufacture them, making them durable, strong, reliable, easy to clean, breathable, and comfortable for growing feet. Toughees are ‘Made Tough’, built to last, and every year we look forward to seeing children learn and play using our shoes,” he said.
The Toughees 'Made Tough' competition is open to learners of all ages, as well as parents, to a share of R200,000 in school fees. The cash will be paid directly to the winners’ schools in full settlement of, or as a portion of, their fees for the 2024 academic year.
