South Africa had four Yellow Pencils this year, plus three student commendations and three student entries going “in-book”.
“I'm proud that this is the first D&AD Annual designed outside the UK,' says D&AD president Tony Davidson. “There is amazing creative talent all over the world and having leading creatives from various disciplines take part in the creation of this Annual made it a fun project. I'd personally like to thank Fabrica, especially Paolo and Renzo for all their time and effort.”
The creative team at Fabrica, Benetton's communication research centre, consists of:
Art direction: Paolo Palma
Graphic designer: Monica GautierThis year's theme of global creativity led Fabrica to create The Flag Project. Leading lights in advertising and design were sent a D&AD flag with the challenge to do something – anything – with it. A selection of the images are displayed in the dividing pages of the book and an exhibition of the over 100 photographs submitted will be available to view online at www.dandad.org/flag from 4 September 2007.
Two collections will also be on show in the UK this week at The Getty Images Gallery in London and at Urbis in Manchester.
“We are really happy that so many people have answered our request to take part in The Flag Project,' says Di Renzo. “We tried to select images for the Annual that gave a general overview of the work sent in, but it was almost impossible as each picture stands alone as a personal view and means of expression. They are nevertheless all part of a republic of creativity and the yellow flag is its symbol.”
The Annual is available to D&AD members. The only way to receive a free copy of the 2007 book is to join before 31 December 2007 (contact ).
D&AD (www.dandad.org) is a not-for-profit organisation that represents the international design, advertising and creative communities.
