Purple Cow wins Aptech account

Internet business consultancy, Purple Cow Communications, has won the search engine marketing account for NextGen, Aptech Computer Education's South African branch.

Aptech is a global leader in the field of Information Technology Training. With an established presence in more than 52 countries, Aptech equips students with skills for succeeding in a global marketplace. To this effect, Aptech has also made a strategic investment to develop a network of training centres across Southern Africa.

In addition to advising Aptech on Search Engine Marketing strategy, Purple Cow Communications will also be overseeing their Pay-Per-Click advertising campaigns.