Parmalat appoints BBDO Cape Town

Parmalat has appointed BBDO Cape Town to provide fresh thinking on their new products.

BBDO Cape Town will join Ogilvy Cape as a roster agency on the Parmalat business with the focus on new product launches.

Parmalat SA - which positions itself as the fresh thinking dairy and juice brand in South Africa - is one of the fastest growing food FMCG brands in South Africa.