Grey lands new product launch from Ceres Fruit Juices

Ceres Fruit Juices has awarded the advertising account for the launch of its new fruit juice product, Jabba, to Grey Worldwide South Africa.

"Grey’s approach was very unconventional and moves away from the traditional thinking when launching a fruit juice product," says Peta Friedman, National Marketing Manager at Ceres Fruit Juices (CFJ).

Ann Nurock, Grey’s MD, says the agency is thrilled both to be working with CFJ and to launch such an exciting new brand.