Cricket South Africa bowls over Superbrands Council

The world's largest independent arbiter of brands has announced that Cricket South Africa has achieved Superbrands status.

The sporting body was nominated by the independent SA Superbrands Council, which graded several thousand of the country's favourite brands in order to identify a small group who are eligible for the coveted status.

The story of Cricket South Africa's brand will appear along with those of 100 other brands in the large format Superbrands book, to be published later this year.