Varder Hulsbosch appointed by the JSE to launch new market

Varder Hulsbosch, the Johannesburg advertising and design agency, has been appointed by the JSE to launch its innovative Interest Rate Market.

Varder Hulsbosch won the account in a four-way pitch. The PR campaign will be developed and handled by PR specialist, Jane Edge.

About the JSE's objectives:

There is a need in the market for a 'one-stop shop' for yields. The JSE's Interest Rate Market will provide a variety of innovative products and new instruments. Effective price discovery and guaranteed settlement will be two features of the market.