NBA Africa has appointed the APO Group to be its communications consultancy in Africa. APO's CEO, Lionel Reina, had this to say about the appointment:
We're especially excited to work with NBA Africa on the new NBA-FIBA Basketball Africa League which, as the first pan-African professional sports league, provides an important lens through which to talk about the continent and its entrepreneurs at this historic juncture. As the official communications consultancy of NBA in Africa, we look forward to the new ways that basketball will enable us to communicate about, and encourage others to invest in African companies.
Reina also said that the APO group is proud to support the development of the NBA in Africa and its entire client family.