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Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 4 hours

Enter Everlytic’s You Mailed It Email Marketing Awards today
Marketing & Media
Enter Everlytic’s You Mailed It Email Marketing Awards today

Daniella Graham, Issued by Everlytic 23 Apr 2024

RCS interoperability will open the marketing messaging floodgates. Source: DALL-E 3
ICT
Generative AI promises a mobile messaging revolution

Lindsey Schutters 11 Apr 2024

5 tips for navigating pan-African influencer marketing campaigns
Marketing & Media
5 tips for navigating pan-African influencer marketing campaigns

Asha Singh, Issued by Humanz 10 Apr 2024

Reaching the township shopper where they shop
Marketing & Media
Reaching the township shopper where they shop

Issued by Brandright 10 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro
Marketing & Media
WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Navigating FICA compliance for the SA retail industry
Retail
Navigating FICA compliance for the SA retail industry

4 Apr 2024

Insights on vaping in South Africa
Lifestyle
Insights on vaping in South Africa

Issued by KLA 27 Mar 2024

Marketing & Media
The Rise of Inclusive Marketing in 2024

Issued by Penquin 8 Jan 2024

Marketing & Media
Unlocking the Power of Gen Z: A Crucial Element in Modern Marketing Strategies

Issued by Penquin 4 Dec 2023

Everlytic demystifies new email authentication protocols
Marketing & Media
Everlytic demystifies new email authentication protocols

Daniella Graham, Issued by Everlytic 11 Mar 2024

Enhancing employee engagement and communication with email signatures
HR & Management
Enhancing employee engagement and communication with email signatures

Issued by Rocketseed 7 Mar 2024

3 game-changing digital marketing trends to watch (and explore) for your small business
Entrepreneurship
3 game-changing digital marketing trends to watch (and explore) for your small business

Issued by Business Partners Limited 5 Mar 2024

The Rand Show, GL events, and The JEC take centre stage at Aaxo’s Roar Awards 2024
Marketing & Media
The Rand Show, GL events, and The JEC take centre stage at Aaxo’s Roar Awards 2024

Issued by Rand Show 4 Mar 2024

Source:
Marketing & Media
Influencer marketing: A symbiotic relationship for brands and influencers

Melusi Makhoba 4 Mar 2024

Source:
Marketing & Media
Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Game celebrates Leap Day by sending a can of Koo beans to space
Retail
Game celebrates Leap Day by sending a can of Koo beans to space

27 Feb 2024

Source:
Marketing & Media
OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Omar H. Fares 27 Feb 2024

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies
Marketing & Media
Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Source: addesia via
Tourism & Travel
Charting success: Sustainability anchored in expedition cruise ships

Wrenelle Stander 20 Feb 2024

ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024
Marketing & Media
ICONAF elevates creativity as platinum sponsor for Assegai Awards 2024

Issued by DMASA 16 Feb 2024

Applications to judge Effie Awards 2024 announced
Marketing & Media
Applications to judge Effie Awards 2024 announced

Issued by Association for Communication and Advertising 16 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story
Marketing & Media
HKLM Branding x aaa School of Advertising: A graduate’s success story

Issued by AAA School of Advertising 12 Feb 2024

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries
Marketing & Media
Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024

Why businesses should leverage click-to-chat ads for real-time customer interaction
Marketing & Media
Why businesses should leverage click-to-chat ads for real-time customer interaction

George Muhia 6 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency
Marketing & Media
#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Source: natanaelginting via
Tourism & Travel
South Africa's tourism momentum continues with a 48.9% increase in 2023

1 Feb 2024

Stay on trend with every email you send
Marketing & Media
Stay on trend with every email you send

Damian Hamp-Adams, Issued by Rocketseed 1 Feb 2024

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less
Marketing & Media
#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

Dale Hefer 30 Jan 2024

Image supplied.
Marketing & Media
IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

Source:
Marketing & Media
The 60-plus consumer: South Africa's untapped market opportunity

25 Jan 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard
Marketing & Media
#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

#BizTrends2024: How to attract guests from emerging markets with tech in 2024
Tourism & Travel
#BizTrends2024: How to attract guests from emerging markets with tech in 2024

24 Jan 2024

Brands need to be cautious when it comes to tech trends. Look at what’s happening with NFTs
Marketing & Media
Brands need to be cautious when it comes to tech trends. Look at what’s happening with NFTs

Sam Spiller, Issued by Clockwork 22 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce
Marketing & Media
Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.
Marketing & Media
#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine
Marketing & Media
#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

10 e-commerce trends to look out for in 2024
Retail
10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Riot Games, HP Inc partner to level up e-sports and gaming worldwide
Lifestyle
Riot Games, HP Inc partner to level up e-sports and gaming worldwide

11 Jan 2024

5 great pieces of advice for South African marketing professionals
Marketing & Media
5 great pieces of advice for South African marketing professionals

Kevin Lancaster, Issued by Broad Media 9 Jan 2024

How BusinessTech turbocharged Monocle’s marketing in South Africa
Marketing & Media
How BusinessTech turbocharged Monocle’s marketing in South Africa

Issued by Broad Media 2 Jan 2024

SA tourism thrives with 51.8% increase in international arrivals
Tourism & Travel
SA tourism thrives with 51.8% increase in international arrivals

22 Dec 2023

Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin
Marketing & Media
Gen Z: Essential for a robust marketing strategy

Keleabetsoe Rammopo 18 Dec 2023

Source: © 123rf Pierre Cassuto, head of IAB South Africa influencer marketing committee and chief marketing officer at Humanz embraces the power of influencer marketing
Marketing & Media
More than just another #trend: Influencer marketing

Pierre Cassuto 14 Dec 2023

Brand Influence lights up Masa Awards with double nomination
Marketing & Media
Brand Influence lights up Masa Awards with double nomination

Issued by Brand Influence 12 Dec 2023

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award
Marketing & Media
Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Issued by Association for Communication and Advertising 7 Dec 2023

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX
Marketing & Media
Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Lucasraps partners with Starter for new fashion capsule range
Retail
Lucasraps partners with Starter for new fashion capsule range

6 Dec 2023

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