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Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses
Marketing & Media
WPP on track to return to growth in the balance of the year despite Q1 losses

2 days

Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC
Marketing & Media
Global creative leader Matthew Bull to present an in-person keynote at Nedbank IMC

Issued by IMC Conference 11 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa
Marketing & Media
Scopen study: Joe Public and Mindshare the top choices for South African agency professionals

5 Apr 2024

Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies
Marketing & Media
Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.
Marketing & Media
Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

TBWA\SA’s dominant performance at Creative Circle awards
Marketing & Media
TBWA\SA’s dominant performance at Creative Circle awards

Issued by TBWA 22 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.
Marketing & Media
Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

Image supplied. Fran Luckin is the CCO of VML
Marketing & Media
#WomensDay: Opening the glass door, embracing the sisterhood

Danette Breitenbach 8 Mar 2024

Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers
Marketing & Media
Agency Scope: Top creative and media agencies according to marketers

27 Feb 2024

(Left) Sands Mathura, associate creative director at Sands Mathura in Cape Town, and (right) Lauren Mitchell, group creative head at Accenture Song in Johannesburg have been named winners in the global Next Creative Leaders competition and The 3% Movement
Marketing & Media
Two South Africans named winners in global One Club's Young Creative competition

16 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies
Marketing & Media
#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Bogosi Motshegwa and his biggest inspiration, Kgosi. Source: Supplied.
Marketing & Media
#BehindtheSelfie: Bogosi Motshegwa, founder of Thinkerneur & One Human Summit

Karabo Ledwaba 23 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © Mamba WPP South Africa's newly launched WPP Unite Awards recognise and reward brands and agencies for supporting the LGBTQIA+ community
Marketing & Media
Inaugural WPP Unite Awards celebrate LGBTQIA+ creative work

22 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry
Marketing & Media
#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising
Marketing & Media
#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Image supplied. The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.
Marketing & Media
‿ and us Dubai named One Club's top Middle East and Africa agency

5 Jan 2024

Fran Luckin joins VML South Africa as chief creative officer
Marketing & Media
Fran Luckin joins VML South Africa as chief creative officer

Issued by Wunderman Thompson 7 Dec 2023

Fran Luckin moves to chief creative officer of VML
Marketing & Media
Fran Luckin moves to chief creative officer of VML

6 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
Marketing & Media
Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Image supplied. Joe Public were crowned the AdFocus Awards Agency of the Year 2023
Marketing & Media
The Adfocus Awards: A celebration of the industry

Danette Breitenbach 24 Nov 2023

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region
Marketing & Media
South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

Danette Breitenbach 14 Nov 2023

Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories
Marketing & Media
Agency Scope introduces trophies for SA winners

14 Nov 2023

Source: Luum Awards For the first time, an African agency, Nigeria's X3M Idea, has been named Independent Agency of the Year at the Luum Awards
Marketing & Media
Nigeria's X3M Ideas wins Luum Awards Independent Agency of the Year - a first for Africa

9 Nov 2023

Gwede Mantashe speaks at Africa Energy Week. Source: Lindsey Schutters
Energy & Mining
South Africa's fight against energy poverty is getting dirty

Lindsey Schutters 6 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named
Marketing & Media
Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

Source: WPP “Our top-line performance in Q3 was below our expectations and continued to be impacted by the cautious spending trends we saw in Q2,” says Mark Read, chief executive officer of WPP
Marketing & Media
WPP Q3 trading shows below-expected top-line performance

26 Oct 2023

Image supplied. The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries
Marketing & Media
The Warc Awards for Effectiveness 2024 open with more categories this year

24 Oct 2023

Source: Communicate Leo Burnett, Dubai's The Homecoming campaign, a Finalist in Corporate Purpose/Social Responsibility, won a further Silver and Bronze
Marketing & Media
UAE agencies collect more metal as LIA announces final categories

Danette Breitenbach 18 Oct 2023

Source: WPP WPP has announced the merger of Wunderman Thompson and VMLY&r to VML. (L to r:) Jon Cook, VML global CEO and Mel Edwards ,VML global president
Marketing & Media
Wunderman Thompson and VMLY&R unite to create the world's largest creative company

18 Oct 2023

Source: Gallo Images Ogilvy won a total of 16 Loeries at the 45 Loeries
Marketing & Media
#Loeries2023: 232 Loeries awarded

Danette Breitenbach 9 Oct 2023

CIFFT opens voting for the World's Best Tourism Film
Tourism & Travel
CIFFT opens voting for the World's Best Tourism Film

3 Oct 2023

Machine_ wins gold at 2023 New Gen
Marketing & Media
Machine_ wins gold at 2023 New Gen

Issued by Machine_ 2 Oct 2023

Nick Law creative chairperson, Accenture Song, New York, US
Marketing & Media
#NedbankIMC2023 - Nick Law: 7 principles for creative agencies

Danette Breitenbach 19 Sep 2023

Luca Gallarelli CEO of TBWA South Africa
Marketing & Media
#NedbankIMC2023 - Luca Gallarelli: Embrace chaos, bring back the magic

Danette Breitenbach 19 Sep 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference
Marketing & Media
#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

Source: © Effie CCO Effies Worldwide Allison Knapp Womack, "If something is not effective it is expensive content"
Marketing & Media
Effie Worldwide COO: "If something is not effective it is expensive content"

Danette Breitenbach 14 Sep 2023

#Newsmaker: Marcus Moshapalo on how fear can inspire great work
Marketing & Media
#Newsmaker: Marcus Moshapalo on how fear can inspire great work

Karabo Ledwaba 14 Sep 2023

Source: © Business Live The Most Awards have introduced the Most admired Marketing and Media Manager of the Year
Marketing & Media
Inaugural Most Awards marketing and media manager award recognises changing media landscape

Danette Breitenbach 7 Sep 2023

Image supplied. Thapelo Mmoloke, creative director at CBR Marketing examines some challenges that constrain creative teams in the modern ad agency environment
Marketing & Media
Exclusive: Designing creative with the end in mind delivers bigger impact

Thapelo Mmoloke 22 Aug 2023

Sellout Nedbank IMC 2023 offers a waiting list and virtual options
Marketing & Media
Sellout Nedbank IMC 2023 offers a waiting list and virtual options

Issued by IMC Conference 16 Aug 2023

3 steps for effective account leadership
Marketing & Media
3 steps for effective account leadership

Gillian Rightford, Issued by Red & Yellow 10 Aug 2023

Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand
Marketing & Media
More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Creative Circle Full Circle panel: (L to R) Roanna Williams - Creative Circle chairperson, Loyiso Twala - McCann Joburg chief creative officer, Vaughan Croeser - SAB VP of marketing for South Africa, Khensani Nobanda - Nedbank group executive for marketing and corporate affairs, nd Ann Nurock - trend spotter (Image by Danette Breitenbach.)
Marketing & Media
#Cannes2023: Creative Circle Full Circle focuses on SA's 2023 Cannes Lions performance

Danette Breitenbach 26 Jul 2023

Source: © Galina Peshkova A new Forrester report has found that ereative problem-solving roles will thrive, but process-oriented roles will shrink due to the influence of automation, machine learning, and generative AI
Marketing & Media
3 key findings as creative agencies set to lose jobs to automation

28 Jun 2023

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