Welcome to the Year of Artificial Intelligence - 8 Jan 2018

[Louise Marsland] A very Happy New Year to all our readers of Bizcommunity.com's daily and weekly Africa newsletters! Today, 8 January 2018, also marks the annual launch of our industry trends: BizTrends2018. January is Trends Month on Bizcommunity.com, and we will be featuring trend predictions for 2018 from expert contributors in the media and marketing industries from around South Africa, Africa and abroad. Africa features strongly in trend predictions as the continent is experiencing a technological boom, which, coupled with its growing middle class and youth population, creates interesting dynamics for growth for global brands on the continent. Artificial intelligence is a recurring theme and disruption continues to be a key motivator for everyone involved in the creative industries. read more

Happy holidays! - 18 Dec 2017

[Louise Marsland] This is Bizcommunity.africa's last newsletter of the year. read more

Inclusive growth on Africa’s agenda - 11 Dec 2017

[Louise Marsland] Inclusive growth is a term being used more frequently when talking about sustainable and continued growth for the African continent. A particular focus across events is the youth and how to creates jobs for the next generation, as Africa's youth bubble grows. read more

How to create jobs for Africa - 4 Dec 2017

[Louise Marsland] Speaking at the Bloomberg Africa Business Media Innovators summit in Ghana this week, Amrote Abdella of Microsoft4Afrika urged the media to promote inclusive growth in Africa, encouraging female business leaders and STEM careers for young women; as well as educating the public about technological advances; and showcasing success stories to highlight areas where inclusive growth is driving the continent forward. The African Development Bank has launched a Youth Advisory Group to look at ways of creating 25 million jobs and impact 50 million youth across the continent in the next decade. read more

A momentous week in Africa - 27 Nov 2017

[Louise Marsland] Who would have thought Zimbabwe would have a new President in 2017 still? This year is full of surprises! We kept you updated through our #Newswatch and followed the developments on social media: #NEWSWATCH: Zimbabwe uncertainty as state TV remains under control of military; #NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media. Our #AfricaAchiever for this month is Natasha Omokhodion-Banda, 99c managing director in Lusaka, Zambia, who is driving expansion on the continent. And in more good news,Facebook also announced plans to consolidate its investment in Nigeria, through high profile partnerships, training programmes and a physical space that will serve as a centre for learning and skills development. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here. Have a great week! Louise Marsland Africa Editor: Bizcommunity.com read more

Dramatic rise of African consumer power - 20 Nov 2017

[Louise Marsland] While Zimbabwe teeters on a knife edge with the refusal by President Robert Mugabe to resign by the 12 noon deadline today, Monday 20 November, after being recalled by his own party, ZaNU-PF, he may now face impeachment as President. Sunday night saw the speech in which he was expected to resign, beamed around the world via every major global television network. read more

Is this the future of advertising? - 13 Nov 2017

[Louise Marsland] We are launching our monthly #MeettheMarketer column on Bizcommunity.africa with an indepth interview with Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), who believes that Accenture Interactive is building the "agency of the future" and that seismic shifts are shaking the advertising industry. The indepth and gigantic #AfricaCom conferences and expo dominated our media coverage and our days last week and all the content from the Bizcommunity.com team fielded to cover the relevant 18 conference streams can be found under the AfricaCom special section on the site. read more

Rise of the African consumer - 6 Nov 2017

[Louise Marsland] The African consumer is receiving a lot of attention from researchers as countries across Africa post growth and advertisers look at how they actually market to Africa's growing and aspirant consumer base. There is a [[http://www.bizcommunity.africa/Article/410/12/169613.html#topstory cultural shift]] happening from brands as they recognise that not all their communication is effective and they need to recognise and respect that the different target markets across the continent are evolving and they need to do more to connect. read more

Become a storyteller - 30 Oct 2017

[Louise Marsland] Our special Focus on Shopper Marketing went live last week, unpacking the latest trends in store and in the mall; looking at the future state of retail; how retailers and marketers need to evolve brand marketing to reach an experience-driven consumer. Have a look. read more

Africa can feed the world - 23 Oct 2017

[Louise Marsland] #WorldFoodDay was celebrated last week and World Food Prize Laureate and AfDB president, Dr Akinwumi Adesina, made it clear that Africa has the natural resources to feed the world's population, which is predicted to reach 9 billion by 2050. Africa has 65% of the uncultivated arable land left in the world and Adesina stressed that Africa should not be importing its own food and that the continent needed help in unlocking its potential. Africa's CEOs have also come together, forming the AfroChampions Club to promote investment and growth on the continent. Our condolences to Somalia after the devastating bomb attack in the capital Mogadishu on 14 October which killed over 300 people and injured another 300 more, with 200 listed as missing. Last week humanitarian organisations, the UN, NGOs, donors, the private sector, member states and civil society organisations stepped in to aid search and rescue efforts by providing earthmoving and fire equipment, ambulances, cash, medical and food supplies and tents. Follow us on Twitter @Biz_Africa. read more

Video increasingly dominates news consumption - 16 Oct 2017

[Louise Marsland] Need and necessity often drives innovation, especially in emerging markets and Africa is no exception. The dominance of mobile and cashless payment systems are two examples where Africa is leapfrogging global systems to come up with innovations that meet the needs of millions of customers on the continent in the telecommunications, banking and retail sectors. Video consumption of news and information, through mobile predominantly, is also on the rise, and research reveals that “news is increasingly being watched as opposed to read”. read more

Brand “Me” - 2 Oct 2017

[Louise Marsland] Our annual Focus on Youth Marketing trend report which published last week, covers some of the biggest trends that brands are wrestling with in targeting the youth. The current generation, the Millennials or Generation Y as they are known as, have probably garnered as much research and publicity as the baby boomer generation of the past. And next up is the connected, but unplugged Generation Z, who are more driven by brand values than the value of owning a brand. read more

How to market to today’s youth - 26 Sep 2017

[Louise Marsland] This week our monthly trend report is a Focus on Youth Marketing. Look out for content on this interesting marketing segment. read more

Shifting power on the continent - 18 Sep 2017

[Louise Marsland] Econet's Kwesè TV is in the news again, this time having inked a deal with BBC Worldwide for some of its content offerings. The young upstart is certainly making waves across the continent and looks set to become one of the dominant content providers across the continent in the near future. Great advertising is always a crowd puller and Kantar Millward Brown's quarterly measurement of the best television commercials in South Africa pulls in the readers and tracks trends. read more

Economic growth in Africa prompts investment - 11 Sep 2017

[Louise Marsland] Growth for the African continent is viewed as extremely positive for 2017/2018, with growth rates ahead of those for individual country economies. Vuma Reputation Management Africa business director, Nonye Mpho Omotola, our #AfricaAchiever this month, cites the “favourable” outlook with expected economic growth of just under 4.9% GDP (East Africa sits at 5.3% growth), with their decision to expand onto the continent. In fact, Africa is still a popular investment destination for multinationals, says Stefano Niavas, managing director of BCG South Africa. read more

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