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What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair.

45 minutes ago

(c) Alexander Kirch -
Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said...

21 hours ago

Facebook joins Europol talks to fight Islamist propaganda
Facebook joins Europol talks to fight Islamist propaganda

THE HAGUE - Facebook took part this week in key talks with European police agencies on how to stop and eliminate violent and terror-related Islamic jihadist posts, in an evolving battle against such propaganda...

1 day ago

(c) shutterpix -
Facebook updates News Feed to make friends a priority

LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network...

1 day ago

Samantha Wright, content producer at Tech Girl.
#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Influencer. The dirty word of 2017. It's interesting how the landscape shifts so quickly and in such a short period of time...

By Samantha Wright 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

By Natalie Pool 8 Jan 2018

Mike Oelschig, head of strategy at Cerebra.
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now...

By Mike Oelschig 8 Jan 2018

Twitter won't block world leaders, citing need for discourse
Twitter won't block world leaders, citing need for discourse

Twitter announced Friday it would not block the accounts of world leaders even if their statements are "controversial," citing a need to promote a "public conversation" on political issues...

8 Jan 2018

#MeTourism: The hidden costs of selfie tourism
#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

Facebook helps improve internet in Nigeria
Facebook helps improve internet in Nigeria

In a partnership with internet providers, Facebook has helped improve internet accessibility in Nigeria's economic capital, Lagos...

22 Dec 2017

Tami Ruschin, MD of The Stylista.
Pinning down real street style with The Stylista's social content

Shh... Word on the stylish digital street is that The Stylista is the place to be. It's a user-generated social media space for those interested in fashion, beauty and lifestyle, with a distinctive SA flavour. MD Tami Ruschin explains the beauty of creating customised content to delight brands and consumers alike...

By Leigh Andrews 21 Dec 2017

Ethiopian government blocks social media as violence spreads
Ethiopian government blocks social media as violence spreads

The Ethiopian government has partially blocked internet access in the country following the spread of violence across the country...

19 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising
Marketers more likely to distribute video on social media vs. paid advertising

A new study shows how marketers use video to generate return on attention (ROA) by socialising business narratives rather than broadcasting them...

15 Dec 2017

Image credit: Tracy Le Blanc - .
Social media trends 2018

Dale Ferreira selects his top social media trends for the upcoming year...

By Dale Ferreira 6 Dec 2017

Image credit:
Indonesia's selfie-snapping monkey named PETA's 'Person of the Year'

An Indonesian monkey who shot to fame after it snapped a grinning selfie - and sparked a landmark US copyright case - was named "Person of the Year" by PETA, the animal rights group that took on the simian's cause...

6 Dec 2017

Facebook cements investment in Nigeria
Facebook cements investment in Nigeria

Facebook has launched a set of initiatives in Nigeria aimed at helping to develop and nurture communities, including small businesses, the tech and start-up ecosystem, youths and creatives...

23 Nov 2017

#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media
#NEWSWATCH: Singing and dancing on the streets of Zimbabwe and on social media

Harare became one big street party as the resignation of President Robert Mugabe was announced yesterday. Much of the party was streamed live to the Zimbabwean diaspora via social media...

By Louise Marsland 22 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

Image credit: Marek Uliasz - .
Eight tips for building your personal brand

Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur...

By Stephen Marshal 20 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

By Des Fenner 17 Nov 2017

The rise of mobile - What it means for brands
The rise of mobile - What it means for brands

James Cameron was right - in the 21st century machines would take over the world. Only it would not be six-foot-tall cyborgs, but five to 10-inch screens doing the conquering...

By Nick Hodge 16 Nov 2017

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

Startups winners at AppsAfrica.com Innovation Awards
Startups winners at AppsAfrica.com Innovation Awards

African startups Flare, Snapplify and Flutterwave were among the winners at the AppsAfrica.com Innovation Awards, which took place in Cape Town last night...

By Tom Jackson 8 Nov 2017

Add value before self-promoting on social media
Add value before self-promoting on social media

Businesses often misunderstand the function of social media. A quick scroll through most business pages on Facebook will quickly reveal their errors...

By Yolandi Allen 7 Nov 2017

US journalist in jail on charges of trying to topple Mugabe
US journalist in jail on charges of trying to topple Mugabe

A 25-year-old American journalist charged with attempting to overthrow Zimbabwe's President Robert Mugabe, on account of an alleged tweet that described the ageing leader as "selfish and sick", was remanded in custody Saturday after denying the accusations...

6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services...

By Werner Lindemann 3 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

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