#MandelaMonth

Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

#CannesLions2018: Experience Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Brand Experience & Activation and Creative eCommerce winners announced during the Experience award ceremony...

20 Jun 2018

#NewCampaign: Knysna Tourism shares the unique #SpiritofKnysna

Knysna Tourism's #SpiritofKnysna campaign pays homage to Knysna's scenic beauty, people and unique spirit, demonstrating the destinations resilience to rise above the trauma of the past year...

20 Jun 2018

'Connected packaging' leverages World Cup

Shazam is launching an original campaign with Heineken in Nigeria on Monday around the World Cup...

15 Jun 2018

AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 13 Dec 2017

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 12 Dec 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Show more