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M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 2 days ago

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 3 days ago

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

Etihad Airways throws down travel gauntlet with 48-hour stopover challenge

Etihad Airways has challenged the millions of travellers who transit through Abu Dahbi, as well as UAE residents, to experience as many once-in-a-lifetime activities as they can throughout the emirate in just 48 hours...

8 May 2017

When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

NG climate change video, Before the Flood reaches 60 million people

National Geographic's climate change documentary Before the Flood has reached more than 60 million people worldwide and surpassed a record-setting one billion minutes viewed across linear, digital, streaming and social platforms...

18 Nov 2016

Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

Talent discovery app comes to Africa

Following its success in the US and India, Indi.com, an exciting new video platform launches across Africa. It gives users the chance to be discovered through a variety of fun challenges, created by celebrities and brands...

26 Oct 2016

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster...

26 Aug 2016

Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

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International

#DesignIndaba2018: Telling stories about purpose-led design

To many 'Design Indaba' is simply founder Ravi Naidoo, but there's a huge team behind the scenes. Meet Neo Maditla, Design Indaba's new editor-in-chief. With her hard-news background and passion for purpose-led design, she's the tough cookie looking to make the Design Indaba website as popular as its annual Festival...

By Leigh Andrews 15 hours ago

Disney, Fox in focus on Wall Street as deal talk heats up

NEW YORK - Walt Disney Co. and 21st Century Fox shares were in the spotlight on Wednesday amid reports the two media-entertainment powerhouses were readying a major deal for some of Fox's prized television and film assets.

22 hours ago

Wines and their labels: Crafting narratives that speak to us

Marketing professionals often consider packaging to be a product's primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect.

By Franck Celhay 1 day ago

Times Media Films represents 10 of Golden Globe-nominated films announced

Earlier this week (Monday, 11 December) the nominations for the 75th Golden Globe Awards were announced of which Times Media Films represents ten, including the forerunner for nominations, The Shape of Water with seven nods, followed by The Post and Three Billboards Outside Ebbing, Missouri with six each. The Greatest Showman and Dunkirk have three nominations each as well.

1 day ago

Jury chairs for ADC 97th Annual Awards announced

The One Club for Creativity has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

1 day ago

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