How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

1 day ago

6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 2 days ago

Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 3 days ago

Egypt's Flareinn provides a marketplace for MENA art

Egyptian startup Flareinn has developed an online marketplace for art, connecting young artists with potential customers...

By Tom Jackson 10 Aug 2018

Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

Video games from Africa go global

Video games made-in-Africa reach the global scene during Devcom, ahead of Gamescom 2018...

7 Aug 2018

The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

Kenyan entrepreneurs create African-focused stock photo platform

Kenya-based AfricanStockPhoto is a stock photography marketplace. Sitati Kituyi co-founder and CTO, talks about his entrepreneurial journey...

2 Aug 2018

Research shows BRICS has established itself as a global brand

The political alliance of BRICS nations has become a distinct global brand in its own right, research conducted by Brand South Africa shows...

1 Aug 2018

Nkanyezi Masango is The Skulls 2018 chair of judges

The Perth Advertising and Design Club (PADC) has announced Cape Town as The Skulls 2018 judging city with King James CD Nkanyezi Masango as chair of judges...

31 Jul 2018

The next decade of BRICS

Chinese president shares thoughts on world's next decade, at BRICS Business Forum...

30 Jul 2018

#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

The Future of Strategy Report 2018 is released by Warc

A global survey of senior strategists reveals a discipline in flux: growing in influence amidst client budget cuts and increased competition for strategic services...

25 Jul 2018

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