Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets...

By Ian Steyn 2 days ago

Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it?...

By Stella Carter 3 days ago

Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

Media literacy: Five fact-checking tips for the fake news era

Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable...

By Leigh Andrews 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

APO Group selected as official newswire of Web Summit 2018

An exclusive agreement means APO Group will provide enhanced press visibility of the event which is the largest of its kind in the world...

Issued by APO Group 12 Oct 2018

#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 & Q2 2018

The brands in the latest ranking reflect "a day in the life" of our consumers, they are all very relevant and easy to relate to...

Issued by Kantar Millward Brown 11 Oct 2018

Dangote urges deepening of African economy through free trade

The key to Africa's economic growth and strength is in the development of the regional market...

10 Oct 2018

Ghana to host 5th AFRIMA

The 5th All Africa Music Awards (AFRIMA) will be hosted by Ghana in 2018 from 21-24 November 2018...

10 Oct 2018

AI Summit launches at AfricaCom 2018

Artificial intelligence is already apparent in most industries and has the potential to reach more and do more...

10 Oct 2018

Ford appoints BBDO as global creative lead

NEWSWATCH: The automotive giant has appointed BBDO as its new lead creative agency, after 75 years with WPP, effective 1 November...

9 Oct 2018

How African enterprises chart growth in the digital age

African businesses must ensure they stay a step ahead to survive and thrive by finding intelligent solutions which totally re-imagine customer experiences...

By Hans Zachar 9 Oct 2018

This Mozambican startup is plotting an African data revolution

Seedstars Maputo winner WenaData may only be active in Mozambique for now, but the startup has big plans for taking its innovative research techniques across the continent...

By Tom Jackson 9 Oct 2018

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