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Dramatic rise of African consumer power driving development

Infrastructure investments are transforming and accelerating economic and social opportunities for millions of people across Africa, driven by the dramatic rise in African consumer power...

1 day ago

Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks...

14 Nov 2017

Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

Managing your business in the freelance economy

Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations...

By Dan Marcus 13 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Top African officials convened with international CEOs at a summit in Dubai, to position for huge potential investments on the continent...

6 Nov 2017

Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services...

By Werner Lindemann 3 Nov 2017

#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

By Stephen Sandmann 2 Nov 2017

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International

Winners announced for 2017 Epica Awards

In the 2017 Epica Awards there were Grand Prix winners from Canada, the United States, Poland, Germany and France. The jury decided to award two film Grands Prix this year, one for a film supporting a nonprofit organisation and one for a commercial for an online retailer.

1 day ago

SA's SJ Myeza presented with Young Guns 15 Creative Choice Award!

In addition to celebrating the full class of 32 winners at the ceremony that was held on Thursday, 16 November 2017, in New York, The One Club for Creativity revealed two additional special awards recognising the best of the best of young creatives age 30 and under.

1 day ago

Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams. Especially early on in the life of your company, money can be extremely tight if you are not creative and constantly looking for ways to make money, aside from your traditional business. Whether you call it an alternative revenue stream, a side hustle or any other appropriate description, the most successful entrepreneurs find additional ways to create income for themselves and their business.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington. The conference, titled 'Connecting Women Businesses Globally: Accelerating Growth Through Innovation and Technology' is sponsored by Microsoft, who is also hosting the event at their global headquarters in Washington State on 12-14 November 2017. This year's conference has a strong focus on technology, cybersecurity and innovation, issues that are pivotal to IWEC's sophisticated global network of women-owned businesses, whose combined revenue exceeds $25bn per year.

2 days ago

JWT creates "Be Famous Famous" campaign for One Show 2018 call for entries

The One Club for Creativity has opened the call for entries for the 2018 One Show awards, and kicked off yesterday, Wednesday, 15 November 2017, with the humorous "Be Famous Famous" campaign developed by J. Walter Thompson New York.

2 days ago

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