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#FairnessFirst: H&M's diversity manager, #MLKDay and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 2 hours ago

The competitive edge: Why an effective PR strategy is a must for the hospitality industry
The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

3 days ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar Millward Brown 17 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).
#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...

By Nicola Cooper 10 Jan 2018

Closing the wealth gap in Africa
Closing the wealth gap in Africa

From "Africa Reeling" to "Africa Rising", there's a new narrative for the African continent, now showing promising signs of sustainable growth under more stable governments.

By Kingsley Ighobor 9 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
#BizTrends2018: A positive perspective on moving towards 4.0

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...

By Chrisna Basson 8 Jan 2018

Samantha Wright, content producer at Tech Girl.
#BizTrends2018: Death to the influencer - a shift in word-of-mouth marketing

Influencer. The dirty word of 2017. It's interesting how the landscape shifts so quickly and in such a short period of time...

By Samantha Wright 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...

By Amanda Dlamini 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

By Lynette Hundermark 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia. Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...

By Matt Preschern 8 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

OJ Van Jaarsveld, account director and film producer at Young Gun Films.
#BizTrends2018: The collaborative SA film producer-consumer cycle

OJ Van Jaarsveld of Young Guns Films says there are four main South African audience trends directly influencing what the film industry is doing, along with eight local film production trends, which in turn will affect the audience...

8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs
#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

It's a world of changing consumer dynamics - one in which companies' ability to flow with trends has become key...

8 Jan 2018

12 African startups to watch in 2018
12 African startups to watch in 2018

Disrupt Africa's annual list of the innovative African startups that will be making an impact in the year to come...

By Gabriella Mulligan 5 Jan 2018

#MeTourism: The hidden costs of selfie tourism
#MeTourism: The hidden costs of selfie tourism

Research shows that it is not age, but the dark triad of personality traits - narcissism, Machiavellianism and psychopathy that push people to pursue selfie glory regardless of the result...

By Marianna Sigala 5 Jan 2018

Predictions for 2018: What the investors said
Predictions for 2018: What the investors said

We're into a new year, and it's time to get to work. But what does 2018 have in store for us?

By Gabriella Mulligan 4 Jan 2018

Africa 2017, Egypt.
Egypt wants a key role in driving regional integration in Africa

Egyptian President Abdel Fattah Al Sisi reiterated his intent on bringing Africa closer together at Africa 2017 Forum, last month, both politically and economically...

3 Jan 2018

Moussa Faki Mahamat, chairperson of the African Union Commission.
The African Union's agenda for 2018 on the continent

A New Year message from the chairperson of the African Union Commission (AUC), Moussa Faki Mahamat, urges that 2018 be the year to stamp out corruption on the continent to transform Africa...

2 Jan 2018

Tami Ruschin, MD of The Stylista.
Pinning down real street style with The Stylista's social content

Shh... Word on the stylish digital street is that The Stylista is the place to be. It's a user-generated social media space for those interested in fashion, beauty and lifestyle, with a distinctive SA flavour. MD Tami Ruschin explains the beauty of creating customised content to delight brands and consumers alike...

By Leigh Andrews 21 Dec 2017

A visa-free Africa still faces hurdles
A visa-free Africa still faces hurdles

Despite fears of an increase in crimes, some countries in Africa are liberalising visas to attract investors...

18 Dec 2017

Marketers more likely to distribute video on social media vs. paid advertising
Marketers more likely to distribute video on social media vs. paid advertising

A new study shows how marketers use video to generate return on attention (ROA) by socialising business narratives rather than broadcasting them...

15 Dec 2017

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 15 Dec 2017

macgyverhh -
Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 14 Dec 2017

Swakopmund. © Vadim Nefedov via
Marketing platform for PIDA Week to boost projects

The third Programme for Infrastructure Development in Africa (PIDA) Week, which takes place in Swakopmund, Namibia, looks at a marketing platform to accelerate implementation...

14 Dec 2017

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