How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

1 day ago

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 2 days ago

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

Social media strategies beyond content plans: Apply the 80/20 rule
Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour...

By Mike Saunders 3 days ago

Egypt's Flareinn provides a marketplace for MENA art
Egypt's Flareinn provides a marketplace for MENA art

Egyptian startup Flareinn has developed an online marketplace for art, connecting young artists with potential customers...

By Tom Jackson 10 Aug 2018

Challenger marketing still the best approach
Challenger marketing still the best approach

A brand is what it does and doesn't do. Whilst we tend to focus on what brands do, just as significant is what a brand or company decides not to do. More often than not, not doing anything results in missed opportunities...

By Bogosi Motshegwa 8 Aug 2018

Video games from Africa go global
Video games from Africa go global

Video games made-in-Africa reach the global scene during Devcom, ahead of Gamescom 2018...

7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

Co-founders Sitati Kituyi (left) and Dicky Hokie Junior.
Kenyan entrepreneurs create African-focused stock photo platform

Kenya-based AfricanStockPhoto is a stock photography marketplace. Sitati Kituyi co-founder and CTO, talks about his entrepreneurial journey...

2 Aug 2018

Research shows BRICS has established itself as a global brand
Research shows BRICS has established itself as a global brand

The political alliance of BRICS nations has become a distinct global brand in its own right, research conducted by Brand South Africa shows...

1 Aug 2018

Nkanyezi Masango is The Skulls 2018 chair of judges
Nkanyezi Masango is The Skulls 2018 chair of judges

The Perth Advertising and Design Club (PADC) has announced Cape Town as The Skulls 2018 judging city with King James CD Nkanyezi Masango as chair of judges...

31 Jul 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.
The next decade of BRICS

Chinese president shares thoughts on world's next decade, at BRICS Business Forum...

30 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Paula Bloodworth, brand strategy director, Wieden + Kennedy, London. Image supplied.
The Future of Strategy Report 2018 is released by Warc

A global survey of senior strategists reveals a discipline in flux: growing in influence amidst client budget cuts and increased competition for strategic services...

25 Jul 2018

AfCFTA phase 11 negotiations ahead
AfCFTA phase 11 negotiations ahead

Nairobi hosts consultative meeting in preparation for AfCFTA Phase II negotiations...

25 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

China's presence in Africa comes with a new edge
China's presence in Africa comes with a new edge

Beijing watchers say China's activities in Djibouti are a blend of commercial and military interests...

By Uju Okoye 24 Jul 2018

What do survey incentives do to your data quality?
What do survey incentives do to your data quality?

Research has proven that incentives increase survey responses. Whether you choose to incentivise your survey or not, data quality needs to be at the centre of this decision...

By Chris Bischoff 24 Jul 2018

Consumer research in Zimbabwe expanded
Consumer research in Zimbabwe expanded

The Zimbabwe Advertising Research Foundation intends to revamp the Zimbabwe All Media Product Survey, the largest research into the Zimbabwean consumer...

23 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.
Seizing opportunities in Zimbabwe's new era

As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country's digital future...

By Never Ncube 19 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

Secrets of a successful digital marketing strategy
Secrets of a successful digital marketing strategy

If your company strategy is not complemented by a coordinated digital marketing strategy it is unlikely to generate the results you are looking for...

By Roy Morrison 17 Jul 2018

AGOA must support AfCFTA
AGOA must support AfCFTA

Africa Growth and Opportunity Act (AGOA) remains critical in developing regional value chains in Africa and in support of AfCFTA...

16 Jul 2018

Ethiopia.
Eritrea and Ethiopia have made peace. How it happened and what next

Eritrea and Ethiopia have ended 20 years of hostility and resumed normal diplomatic ties between the two countries...

By Martin Plaut 12 Jul 2018

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 12 Jul 2018

Does your location-based mobile partner know the location of your ads?
Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 Jul 2018

Donald Duke, Nigeria leader.
Driving trade to Africa

Driving trade and investments to African markets on a global scale at ATIGS...

9 Jul 2018

UK-Morocco talks on cooperation
UK-Morocco talks on cooperation

Inaugural United Kingdom-Morocco strategic dialogue held in London. Trade and investment was high on the agenda...

9 Jul 2018

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