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Book launched on Africa's free trade agreement
Book launched on Africa's free trade agreement

A book is being developed on Africa's Continental Free Trade Agreement to serve as a valuable resource ...

2 days ago

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

E-commerce and millennials
E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?...

By Fiona Brauns 18 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The new CMO Growth Council will frame the future growth agenda for brands on the global stage...

17 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

Barclays Accelerator.
Why African banks must work with fintech startups

The need for African banks to innovate at a quicker pace and access new customer segments is behind the increasing number of financial institutions partnering with or investing in fintech startups...

By Tom Jackson 13 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

All the Ciclope Africa 2018 winners
All the Ciclope Africa 2018 winners

Ciclope Africa: The continent's talent was on show at the first ever African regional leg of flagship craft festival...

11 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.
Political risk impacts on dealmaking in Africa

The political uncertainty and weak macroeconomic situation that accounted for fewer deals in Africa's largest markets in 2017, look set to ease over the coming year...

10 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

Advertising Week looking to expand to Africa
Advertising Week looking to expand to Africa

NEWSWATCH: Following Advertising Week's announcement last year of its expansion into new territories, the annual American-based festival is planning to host an event in South Africa next year...

9 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M
Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

When street artist Jason "Revok" Williams sprayed his trademark chevrons on a handball court in Brooklyn, he probably didn't imagine he would end up in a legal fight with a high-street fashion giant for breach of copyright...

By Enrico Bonadio 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

African data analytics markets receive $5m injection
African data analytics markets receive $5m injection

Nigerian-based Terragon Group, an African mobile marketing company, has closed a $5m funding round led by Africa-focused TLcom Capital, giving Africa's data analytics markets a big boost...

4 Apr 2018

African economies and business needs to transform
African economies and business needs to transform

The sixth edition of the Africa CEO Forum opened last week under the banner of African champions: it's transformation time...

31 Mar 2018

Einstein Forum
Building knowledge-based economies in Africa

Plans necessary to nurture the creative, skilled populations that will form the bedrock of knowledge-led economies in Africa, was discussed at the Next Einstein Forum in Rwanda this week...

29 Mar 2018

SA adman feared abducted in Rwanda
SA adman feared abducted in Rwanda

Criticism of Rwandan President Paul Kagame is believed to be the reason behind the disappearance of South African advertising professional, Leon Orsmond...

29 Mar 2018

News media is being redefined by the connected consumer
News media is being redefined by the connected consumer

How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

The private members club set to transform Africa
The private members club set to transform Africa

The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion...

By Cari Coetzee 27 Mar 2018

African Union flag.
Why Africa's Free Trade Area offers so much promise

Africa's free trade area aims to create a single market for goods and services in Africa. By 2030 the market size is expected to include 1.7 billion people with over USD$ 6.7 trillion of cumulative consumer and business spending...

By Landry Signé 27 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Yvonne Mhango, sub-Saharan Africa economist for Renaissance Capital.
Things are looking up in Nigeria and Ghana

The macro outlook for the economies of Nigeria and Ghana is improving...

By Yvonne Mhango 21 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers
IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

AKZ © –
Columinate on non-conscious insights as the measure of tomorrow

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

By Leigh Andrews 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

Facebook launches Trip Consideration tool
Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

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