Pepe Marais, of Joe Public United. Picture: Michel Bega.
The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

How brands can win in the digital era
How brands can win in the digital era

We are entering the digital era. In 2022 voice commerce sales is projected to be US$40bn in the US alone. Does this mean marketers should abandon long-term branding?...

By Danette Breitenbach 6 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .
#FairnessFirst: Meet the future of advertising

The session by VML was my favourite of the first-ever Digital Agency Showcase, because not only was the panel the most representative of the day, but agency leader Jared Cinman also led the way in letting the 'future of the industry' talk for itself...

By Leigh Andrews 5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .
#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

M&C Saatchi Abel was one of the IAB Bookmark Awards' top six-ranked digital agencies presenting at the Digital Agency Showcase at Red & Yellow School. Founding partner Jason Harrison explained why Miley Cyrus is more influential than Stephen Hawking...

By Leigh Andrews 2 Nov 2018

AfricaCom Awards 2018 finalists
AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

Brad Reilly of Network BBDO's presentation at the Red & Yellow School's #DigitalAgencyShowcase. Image via Shae Leigh of Red & Yellow School .
#DigitalAgencyShowcase: How non-digital agencies win at digital

Network BBDO is one of the IAB Bookmark Awards' top six-ranked digital agencies of the year, and so presented at last week's Digital Agency Showcase at Red & Yellow School. ECD Brad Reilly showed some non-digital work and others in the automotive space. Remember Raj and Raj 2?

By Leigh Andrews 1 Nov 2018

Africa Trade Forum 2018 goes to Nigeria
Africa Trade Forum 2018 goes to Nigeria

Through the African Continental Free Trade Area (AfCFTA), industrialisation will help create employment for Africa's growing youth population, and the process now starts towards implementation...

1 Nov 2018

Affluent Afrillennials choose brands with social conscience
Affluent Afrillennials choose brands with social conscience

Africa's affluent millennials look to brands to make positive change, according to BBC survey...

31 Oct 2018

The generation gap - Who is who?
The generation gap - Who is who?

Media strategist, Belinda Kayton, looks at the differences between Xers and millennials and highlights quite a few differences...

By Belinda Kayton 31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .
#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Evan Milton of Ogilvy SA kicked off last week's Digital Agency Showcase with insights into what it means to be an advertising agency in these digital, connected times and shared the power of co-authoring brave work with brands...

By Leigh Andrews 30 Oct 2018

Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers
Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers

A "big-bang" sharp break with Zimbabwe's recent past is essential to reassure consumers and capitalists...

By Robert Rotberg 29 Oct 2018

Increase sales and productivity with data cleaning
Increase sales and productivity with data cleaning

Up to 32% of any company's data is inaccurate and this can lead to revenue loss of up to 23%...

By Louise Robinson 29 Oct 2018

The story substance
The story substance

Why the world wants a story and not a sale...

By Wayne Flemming 27 Oct 2018

Email marketing - The perfect email design checklist
Email marketing - The perfect email design checklist

Colleen Backstrom shares a checklist that can help create the perfect email design...

By Colleen Backstrom 25 Oct 2018

[Left to Right] Professor Mthuli Ncube, Zimbabwe’s Minister of Finance and Economic Development; Ajay Banga, President and CEO, Mastercard and Dr John Mangudya, Governor of the Reserve Bank of Zimbabwe.
Driving digital transformation in Zimbabwe

Mastercard reinforces commitment to drive digital transformation agenda in Zimbabwe...

24 Oct 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

#ShopperInsights: Zero moment of truth - future of marketing
#ShopperInsights: Zero moment of truth - future of marketing

There is a single moment where Google clearly showed the future of marketing. The 'Zero Moment of Truth' was introduced to us in the one and only Google presentation that I had the good fortune to attend...

By Alistair Duff 19 Oct 2018

Jury member Lennie Stern, head of creative and entertainment strategies, BETC Paris. Image supplied.
Warc releases Effective Content Strategy Report 2018

Warc has released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns...

19 Oct 2018

Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. SA consumers are feeling the pinch...

By Ian Steyn 18 Oct 2018

rawpixel via .
Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it?...

By Stella Carter 17 Oct 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

Media literacy: Five fact-checking tips for the fake news era
Media literacy: Five fact-checking tips for the fake news era

Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable...

By Leigh Andrews 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

When we seek to build long lasting, evergreen digital brand assets that are deeply useful to the customer, we create a scenario where your brand is actually useful to a customer, beyond just the products you sell...

By Devin Ross 15 Oct 2018

APO Group selected as official newswire of Web Summit 2018
APO Group selected as official newswire of Web Summit 2018

An exclusive agreement means APO Group will provide enhanced press visibility of the event which is the largest of its kind in the world...

Issued by APO Group 12 Oct 2018

#MarketingFridays: Tapping into the African consumer
#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 & Q2 2018
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 & Q2 2018

The brands in the latest ranking reflect "a day in the life" of our consumers, they are all very relevant and easy to relate to...

Issued by Kantar Millward Brown 11 Oct 2018

Dangote urges deepening of African economy through free trade
Dangote urges deepening of African economy through free trade

The key to Africa's economic growth and strength is in the development of the regional market...

10 Oct 2018

Matlou Tsotetsi, director, Brand Communication, presenting the certificate of AFRIMA Host Country to Ghana Minister Catherine Afeku, Ministry of Tourism, Arts & Culture.
Ghana to host 5th AFRIMA

The 5th All Africa Music Awards (AFRIMA) will be hosted by Ghana in 2018 from 21-24 November 2018...

10 Oct 2018

AI Summit launches at AfricaCom 2018
AI Summit launches at AfricaCom 2018

Artificial intelligence is already apparent in most industries and has the potential to reach more and do more...

10 Oct 2018

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