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The e-mail and SMS marketing juggernaut
The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 2 days ago

Survey will offer key insights on influencer marketing
Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks...

14 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty...

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

One of the largest challenges that organisations face in becoming more data-driven is to bring data together from different systems across and within departments...

By Richard Mullins 13 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...

By Louise Marsland 13 Nov 2017

Image credit: Mark Adams -
Managing your business in the freelance economy

Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations...

By Dan Marcus 13 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub
Dubai hosts summit, positions self as Africa investment hub

Top African officials convened with international CEOs at a summit in Dubai, to position for huge potential investments on the continent...

6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services...

By Werner Lindemann 3 Nov 2017

The Liquorice team with Enver Groenewald from Unilever.
#MMASASmarties17: Sexy, practical and successful

Who says sex does not sell? Havas Boondoggle believes it does, but only if you do your research, understand your market and create an award-winning campaign around that...

By Danette Breitenbach 3 Nov 2017

Digital marketing tips for SA's small businesses
Digital marketing tips for SA's small businesses

Digital marketing can save the day for small businesses with relatively small marketing budgets - from my experience.

By Stephen Sandmann 2 Nov 2017

Brands do not market effectively to women in Africa
Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Africa's consumption revolution
Africa's consumption revolution

Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study...

2 Nov 2017

Africa needs to focus on 'intrapreneurship'
Africa needs to focus on 'intrapreneurship'

Intrapreneurship is key to Africa's future, according to speakers at a recent Thomson Reuters summit on Africa...

30 Oct 2017

Why brands need to become master storytellers
Why brands need to become master storytellers

Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for more...

By Greg Viljoen 27 Oct 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.
Phygital: The new retail marketing playground

Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

By Jainita Khatri 26 Oct 2017

From left to right: Bentry Chaura, acting director, SADC, Tawanda Gotosa, technical advisor, SADC, Deborah Kahatano, senior programme officer, SADC, Lily Rakorong, chairperson, RETOSA, Sem Shikongo, former Chairman, RETOSA, Moses Chakanga, technical advisor, RETOSA, Tebogo Oletile, public relations and marketing manager, HATAB, Kenneth Racombo, Acting Ceo of RETOSA, Andoniaina Andriamiandrisoa, Programme Officer, SADC and Simba Mandinyenya, Executive, RETOSA.
SADC to support RETOSA on tourism destination marketing strategy

SADC has agreed to fully support and actively assist RETOSA to establish partnerships and secure resources from international cooperating partners towards a tourism destination marketing strategy...

26 Oct 2017

MMA EMEA Smarties 2017 winners announced
MMA EMEA Smarties 2017 winners announced

The annual Mobile Marketing Awards for Europe, the Middle East and Africa Smarties Awards gala ceremony was held on Wednesday, 25 October 2017 at Swissôtel The Bosphorus in Istanbul, Turkey...

26 Oct 2017

Addressing Africa's challenges through innovation
Addressing Africa's challenges through innovation

Africa Innovation Summit II: Addressing Africa's challenges though innovation...

25 Oct 2017

Kigali, Rwanda. © Dereje Belachew via
Africa needs coordinated strategies for urbanisation

Africa's rapid urbanisation can be a driver of industrialisation and there is an urgent need to connect policies and strategies for urban and industrial development...

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner
How to industrialise Africa in a socially inclusive, environmentally sustainable manner

The Third Industrial Development Decade for Africa: from political commitment to actions on the ground...

24 Oct 2017

Bizcommunity's Leigh Andrews, only South African shortlisted for WIM awards
Bizcommunity's Leigh Andrews, only South African shortlisted for WIM awards

Bizcommunity is proud to announce that from a huge response of global submissions to the UK-based Women in Marketing Awards, Biz Editor-in-Chief Marketing & Media, Leigh Andrews has been shortlisted as a finalist...

Issued by Bizcommunity.com 24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.
Africa's CEOs promote growth and development on the continent

African multinationals join forces within the "AfroChampions Club" to foster Africa's growth and development...

23 Oct 2017

Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Identifying trends before they reach critical mass enables brands to tap into unlimited potential growth...

23 Oct 2017

How to influence the customer of the future
How to influence the customer of the future

No one can accurately predict the future, but present-day research and information can direct us on how to make informed decisions for days ahead...

By Jill Young Schutte 23 Oct 2017

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