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#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 1 day ago

#AfricaMonth: Travel marketing in Africa
#AfricaMonth: Travel marketing in Africa

One of the strengths of marketing travel to Africa is that its destinations offer so much diversity. How would an African Tourism Board even begin to market the continent as one brand when there are so many cultures, ethnicities, landscapes and languages that comprise the continent?

By Natalia Rosa 15 May 2018

Brian Tjugum, managing director, Weber Shandwick EMEA Social Impact practice.
#AfricaMonth: Purpose-driven communications in Africa

The need for accelerated social progress and purpose-driven communications is at an all-time high, especially in Africa...

By Louise Marsland 14 May 2018

Crossing borders in Africa with events
Crossing borders in Africa with events

Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...

By Glenn van Eck 10 May 2018

#Indaba2018: Telling Africa's stories to increase tourism
#Indaba2018: Telling Africa's stories to increase tourism

"Showcase our Indaba and take it to more than 80 countries here for the next three days." This year's theme is Africa's Stories, Your Success and focuses on a united goal to deliver authentic stories to increase tourism to Africa sustainably...

By Danette Breitenbach 9 May 2018

#NewCampaign: Gimme #HopeJoanna campaign
#NewCampaign: Gimme #HopeJoanna campaign

Grid Worldwide launched its #HopeJoanna campaign on Freedom Day (Friday, 27 April) highlighting the highs and lows of the past 30 years in an effort to convey a message of hope and a sense of optimism to all South Africans...

By Jessica Tennant 9 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth
#AfricaMonth: The digital life expectancy of Africa's youth

Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...

By Louise Marsland 8 May 2018

Image supplied.
Extended reality bites

How virtual, augmented and mixed reality technologies are reshaping how consumers experience brands and the world around them...

By Gil Sperling 7 May 2018

Responsiveness, the only way to go for future-fit brands
Responsiveness, the only way to go for future-fit brands

It's hard for brands to rely on their legacy because modern-day consumers are more open to trying new things. They have access to more information and this has led them to being more empowered and taking on more risks like trying new products...

By James Maposa 26 Apr 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 24 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 19 Apr 2018

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 18 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

The private members club set to transform Africa
The private members club set to transform Africa

The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion...

By Cari Coetzee 27 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

The evolution of the public relations practitioner
The evolution of the public relations practitioner

Today the PR practitioner must be responsive and well versed in many areas, mainly: marketing, social media and influencer management, while remaining tuned into the latest trends likely to affect the industry...

By Maiyo Febi 2 Mar 2018

Legally protecting your brand name in the social media age
Legally protecting your brand name in the social media age

The advent of social media has provided brands with an undisputed marketing opportunity - a direct customer engagement and promotional platform, where brands can build their identity and loyalty to their heart's content. But all good things come with a price...

By Shan Radcliffe 28 Feb 2018

The time for Africa is not now - Africa is now
The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

Unicorns and fairy dust: The mythical land of SEO
Unicorns and fairy dust: The mythical land of SEO

The mythical land of SEO is so often shrouded in obfuscation and mysterious lingo that few marketers understand whether or not it's a strategy worth using...

By Richard Bensted 27 Feb 2018

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 22 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

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