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The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017...

By Thomas Sepheka 19 hours ago

Nigeria's ‘brand agency of decade' announced

Centrespread Grey has been awarded as Nigeria's iconic brand agency of the decade...

2 days ago

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

By Leigh Andrews 16 Oct 2017

Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

New brand campaign from MDXi

MDXi targets enterprise customers with new ‘Take a Break' campaign to increase awareness of the MDXi brand as a West African data centre company...

12 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

The compelling power of good storytelling in advertising

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising...

By Garikai Nhongo 11 Oct 2017

Business of Design speaker Q&A: Jonathan Deeb

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

By Jessica Tennant 11 Oct 2017

BREAKING: Ireland/Davenport changes its name

Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed...

10 Oct 2017

BSSP's John Butler on why the “anti-conference approach” works

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - John Butler is next on the list...

By Leigh Andrews 10 Oct 2017

Why 7Films' SJ Myeza is gunning for Young Guns 15

Local legend SJ Myeza of 7Films is really firing on all cylinders! Not yet 25, he attended Cannes Lions for the first time this year, picked up wins at the Loeries and One Show in New York, he's also just been announced as the only African finalist in the global One Club's Young Guns 15...

By Leigh Andrews 10 Oct 2017

Dove apologises for ‘racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

Susan Credle: “Process - not the death of creative brilliance”

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - Susan Credle is first on the list...

By Leigh Andrews 9 Oct 2017

Alistair Mokoena appointed Ogilvy South Africa's new CEO

Alistair Mokoena has been appointed as Ogilvy South Africa's new CEO, following Abey Mokgwatsane's decision to move to Vodacom...

9 Oct 2017

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International

Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember. Not only will this make sure that they themselves remember what it is that you are promoting, they are more likely to tell their friends about the event and therefore the product that it is promoting.

By Boris Dzhingarov, Issued by Monetary Library 18 hours ago

#LoeriesRankings2017 with... TBWA\Raad

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE.

By Leigh Andrews 21 hours ago

#BODJHB: Chris Weylandt on the basics of retail

In the afternoon on day two of the Johannesburg version of Business of Design, Chris Weylandt, founder and CEO of Weylandts, the contemporary furniture and décor chain store, explained his tactics to competing or rather leading in the retail game.

By Jessica Tennant 21 hours ago

Clio Awards announce “Of the Year” finalists

The top finalists for the “Of-the-Year” awards to be presented at the 2017 Clio Entertainment Awards have been announced.

21 hours ago

Winners of One Screen Short Film Festival announced

One Screen Short Film Festival, the premiere short film festival that unites the film and advertising worlds, announced 2017 winners at its annual awards and screening held on Wednesday, 18 October 2017, at the Sunshine Cinema in New York.

1 day ago

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