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iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut

IDidTht's December SA Film Reel Monthly Craft Awards were judged by Cameron Watson, creative director at King James, who selected Absolut's 'One Source Live - Africa on Fire' by Sunu from Egg Films for Best of Reel for Direction Craft...

12 hours ago

ADC Advertising, Interactive and Motion/Film Craft juries announced

NEW YORK - The One Club for Creativity today announced full juries for the Advertising, Interactive and Motion/Film Craft categories of the ADC 97th Annual Awards...

1 day ago

ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

2 days ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

2 days ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

Issued by Kantar Millward Brown 2 days ago

H&M 'racist' ad adds to company's woes

STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say.

15 Jan 2018

Facebook move will play out in long-term: analysts

NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said...

15 Jan 2018

#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

Rio brings in state law cracking down on sexist ads

RIO DE JANEIRO - Brazil's Rio de Janeiro state on Wednesday brought in a law cracking down on ads deemed to be sexist, threatening violators with hefty fines...

12 Jan 2018

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

#BizTrends2018: Sex, data and advertising

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid...

By Natalie Otte, Ilse Dinner 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

Brands need to become more human and create work that receives permission to communicate with their audiences...

By Dean Oelschig 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

Where does 2018 leave us mere mortals, all analogue by design, in a digital world that is catapulting forward at the speed of light...

By Pepe Marais 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

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International

New trends in MENA 'rebranding sexual wellness', 'mingling with the machine' and 'halal space food'

2018 report from J. Walter Thompson's Innovation Group MENA forecasts 100 trends, depicting region's fast-paced evolution

Issued by JWT 7 hours ago

Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one.

By Megan Bowman 8 hours ago

A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months.

By Marcus 'The Maltese Falcon' Brewster 9 hours ago

Facebook, Twitter, YouTube pressed over terror content

WASHINGTON - Terrorists and hate groups continue to get their propaganda onto social media platforms despite efforts by Facebook, Twitter, and YouTube to shut them down, a US Senate panel heard on Wednesday.

15 hours ago

Facebook agrees to widen probe of Brexit vote fake news

LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism.

15 hours ago

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