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#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 19 hours ago

Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?...

By Heather Baker 1 day ago

M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future...

By Leigh Andrews 2 days ago

Taking TV into the real world in 2018 with commercial partnerships

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness...

By Leigh Andrews 3 days ago

Quality content is key to advertising success irrespective of reading platform

Research company, Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

3 days ago

Three new client wins for Weathermen & Co

Namibian advertising agency, Weathermen & Co is ending off the year on a high with three new client wins...

8 Dec 2017

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI...

Issued by Kantar Millward Brown 7 Dec 2017

A festival of African creativity launched by Absolut

Capitalising on the success of its One Source campaign, Absolut Vodka has launched a festival of African creativity in 2018...

5 Dec 2017

APA results: Kenya's thriving advertising industry

The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally...

4 Dec 2017

The gender tradition-transforming power of advertising

Swati Bhattacharya, CCO of FCB Ulka in India, explains the intricacies of changing a 400-year-old Hindu tradition from one of status-based exclusion into a sisterhood of inclusion through the #NoConditionsApply campaign...

By Leigh Andrews 30 Nov 2017

#Newsmaker: Fort's Amr Singh on what makes a good director

Fort agency's creative partner and director Amr Singh recently won the Craft Gold for Best Directing at the 2017 PromaxBDA Africa Awards for his work on DStv Africa's brand film in collaboration with Studio Zoo...

By Jessica Tennant 29 Nov 2017

TBWA Africa Conference kicks off, telling African stories

The TBWA\ annual Africa conference taking place in Durban this week has attracted delegates from 29 countries on the continent and further afield...

28 Nov 2017

The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

34° Kenya are blowing it

Recently 34° Kenya won Best Product Launch, Best Advertising Campaign, and the Judges Choice in the Marketing Society of Kenya's MSK Awards...

Issued by 34° 23 Nov 2017

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International

#DesignIndaba2018: Telling stories about purpose-led design

To many 'Design Indaba' is simply founder Ravi Naidoo, but there's a huge team behind the scenes. Meet Neo Maditla, Design Indaba's new editor-in-chief. With her hard-news background and passion for purpose-led design, she's the tough cookie looking to make the Design Indaba website as popular as its annual Festival...

By Leigh Andrews 15 hours ago

Disney, Fox in focus on Wall Street as deal talk heats up

NEW YORK - Walt Disney Co. and 21st Century Fox shares were in the spotlight on Wednesday amid reports the two media-entertainment powerhouses were readying a major deal for some of Fox's prized television and film assets.

22 hours ago

Wines and their labels: Crafting narratives that speak to us

Marketing professionals often consider packaging to be a product's primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect.

By Franck Celhay 1 day ago

Times Media Films represents 10 of Golden Globe-nominated films announced

Earlier this week (Monday, 11 December) the nominations for the 75th Golden Globe Awards were announced of which Times Media Films represents ten, including the forerunner for nominations, The Shape of Water with seven nods, followed by The Post and Three Billboards Outside Ebbing, Missouri with six each. The Greatest Showman and Dunkirk have three nominations each as well.

1 day ago

Jury chairs for ADC 97th Annual Awards announced

The One Club for Creativity has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

1 day ago

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