How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

1 day ago

phichai angthong via .
Let's re-look the advertising pricing model

Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing...

By Lufuno Makungo 2 days ago

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

Spotify may soon let users skip advertisements
Spotify may soon let users skip advertisements

In an extremely brave and risky financial play, Spotify may soon allow free tier users to skip audio and video advertisements whenever they want...

By Andy Walker 3 days ago

Liam Wielopolski, chief creative officer, DDB South Africa. © .
Ad Stars announces judges for 2018 Awards

Ad Stars have announced 34 judges from around the world, including Liam Wielopolski, chief creative officer, DDB South Africa...

8 Aug 2018

Mark Read, WPP Chief Operating Officer. Image supplied.
#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

WPP has been awarded the stewardship and activation of the Sunlight brand across Africa following a competitive pitch process. Sunlight is the second largest FMCG brand in Africa, after Coca-Cola...

7 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

MTV Shuga launches three new campaigns
MTV Shuga launches three new campaigns

The MTV Shuga drama series has launched three new 'edutainment' campaigns to target its audience and educate them regarding HIV prevention and self-testing...

1 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .
Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

Warc has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year...

1 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

Nkanyezi Masango is The Skulls 2018 chair of judges
Nkanyezi Masango is The Skulls 2018 chair of judges

The Perth Advertising and Design Club (PADC) has announced Cape Town as The Skulls 2018 judging city with King James CD Nkanyezi Masango as chair of judges...

31 Jul 2018

Grant Sithole is Avatar's new chief creative officer. Image supplied.
Avatar appoints Grant Sithole as new chief creative officer

Grant Sithole has now taken on the full creative direction of Avatar Johannesburg and Cape Town as chief creative officer...

30 Jul 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!
#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

There's much to be said for dressing up as your role models and picturing yourself in their shoes. Here's why you can officially call British advertising graduate Jade Delaney 'Fearless Girl' after she painted herself gold, planted herself in front of the agency responsible for the Wall Street statue and went on to work there...

By Leigh Andrews 30 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

Nonzukiso “Zukie” Siyotula has been appointed non-executive director and Nkosinathi Biko is now the Ogilvy board's new chairman. Image supplied.
Nkosinathi Biko has been appointed as new chairman of Ogilvy board

Ogilvy South Africa has announced the appointments of both Nkosinathi Biko and Nonzukiso Siyotula to its board of directors, appointments that expand and deepen the skills and experience at the agency...

25 Jul 2018

Screengrab from .
Budweiser most talked about brand on Twitter during Fifa World Cup

With the 2018 Fifa World Cup Russia officially over, it has been revealed that iconic beer brand, Budweiser's digital strategy has propelled them to become the most talked about brand during the tournament...

25 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Consumer research in Zimbabwe expanded
Consumer research in Zimbabwe expanded

The Zimbabwe Advertising Research Foundation intends to revamp the Zimbabwe All Media Product Survey, the largest research into the Zimbabwean consumer...

23 Jul 2018

The Cannes Lions Design Lions jury 2018. Image supplied by Mavumengwana.
Vumile Mavumengwana on the power of creative work that resonates universally

Having dusted off the Cannes Lions International Festival of Creativity cobwebs, VM DSGN's designer and creative director Vumile Mavumengwana talks us through his experience on this year's design awarding jury and what it's really like being a South African in Cannes...

By Leigh Andrews 20 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.
"The world needs creativity now, more than ever" - Chris Garbutt

I caught up with Chris Garbutt of TBWA Global this Mandela Day for his views on the South African advertising industry, from the 'rainbow nation advertising' he experienced under Madiba's rule to the 'hackvertising' of today...

By Leigh Andrews 17 Jul 2018

#Apex2018: ALL THE WINNERS
#Apex2018: ALL THE WINNERS

The annual Apex events were held at the Sandton Convention Centre today, 16 July, where the Association for Communication and Advertising hosted its 'NeXt Level of Thinking Masterclass' and the Apex Awards...

16 Jul 2018

Does your location-based mobile partner know the location of your ads?
Does your location-based mobile partner know the location of your ads?

The digital media industry's latest obsessions are brand safety and viewability - two closely linked topics born out of the controversial practice of programmatic advertising...

Issued by Vicinity Media 10 Jul 2018

The crucial role of client service excellence in agencies
The crucial role of client service excellence in agencies

Developing client service excellence in order to properly service clients' campaigns is imperative for client retention, writes Mpho Nkomonde...

By Mpho Nkomonde 9 Jul 2018

Sebastian Padilla. Co-founder of Mexico's Anagrama Studio and Loeries 2018 design jury president.
#Loeries2018: "Expect an aggressive shift from the minimalistic trend" - Sebastian Padilla

Learn why Sebastian Padilla, co-founder of Anagrama in Mexico, is this year's Loeries' design jury president...

By Leigh Andrews 6 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

Team TBWA\Hunt\Lascaris with their Gold Lion at Cannes Lions 2018.
"Brands: Get ahead of a problem that matters to consumers" - Pete Khoury

I caught up with Pete Khoury of TBWA\Hunt\Lascaris and the Creative Circle, for his views on why brands should get ahead of a problem that matters to consumers...

By Leigh Andrews 29 Jun 2018

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

SA's Reach Lions-winning work...
#CannesLions2018: Reach Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 21 June, with the 2018 Creative Data, Direct, Media, PR and Social & Influencer winners announced during the Reach award ceremony...

21 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes
#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock interviews James Hunt, vice president of CNN Create, who talks to her about why CNN is increasing its presence at Cannes, elaborates on what type of clients CNN produces content for and what the importance of Africa is to CNN...

By Ann Nurock 21 Jun 2018

Cannes Lions 2018 Craft Lions winners.
#CannesLions2018: Craft Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Film Craft, Digital Craft and Industry Craft Lions announced during the Craft award ceremony, with SA bringing home a Bronze Lion...

20 Jun 2018

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