Subscribe to industry newsletters

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Angelika Kempe
#InnovationMonth: How to really save money on production costs

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it...

By Leigh Andrews 3 days ago

New York Festivals ready for AME entries
New York Festivals ready for AME entries

The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017...

18 Sep 2017

Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth
Windhoek Beer partners with M&C Saatchi Abel JHB to drive new chapter of growth

Following a competitive, five-way pitch process for the iconic Windhoek Beer brand, M&C Saatchi Abel Johannesburg has been appointed as the lead agency to drive the brand's growth...

Issued by M&C Saatchi Abel 15 Sep 2017

Adlab Zambia becomes Adlab McCann
Adlab Zambia becomes Adlab McCann

Adlab Zambia, one of the leading local advertising agencies, has become an affiliate of McCann, a leading global creative agency that has built brands such as Coca-Cola, Microsoft and General Motors...

Issued by McCann Worldgroup 15 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept...

By Peter Barnard 15 Sep 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017

In South Africa's best liked ads we see storytelling emerging as the central protagonist, with wonderful local nuances and emotion used to cement the memory and brand association...

Issued by Kantar Millward Brown 14 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Influence of procurement departments on marketers
Influence of procurement departments on marketers

Agencies working - or hoping to work - on major corporate accounts in the advertising, marketing and communications industry can no longer ignore or misunderstand procurement departments and their importance in winning both government and corporate clients...

By Johanna McDowell 13 Sep 2017

Garikai Nhongo.
In defence of the advertising generalist

Bizcommunity Africa columnist, Garikai Nhongo, on how to become an advertising generalist...

By Garikai Nhongo 12 Sep 2017

Desert camelpower in action!
#Loeries2017: Stoked about camelpower

Fitting for #InnovationMonth, I chatted to Charbel Aouad, executive producer and cofounder at Dubai's Stoked, the production company behind an integrated campaign Loeries Gold and this year's integrated Grand Prix for turning horsepower into camelpower...

By Leigh Andrews 8 Sep 2017

Luca Bertolli ©
#Pamro2017: Why most quantitative research is inefficient and wasteful

Mike Broom elaborates on why he says most quantitative research and advertising spend is wasteful and inefficient at #Pamro2017...

By Juanita Pienaar 6 Sep 2017

Marcel de Grijs ©
Five fast stats about social media

Video killed the radio star, it was alleged in 1981 by pop group The Buggles in the song of the same name. But has social media caused the death of newspapers, magazines, and television?...

By Iza Grek 6 Sep 2017

Team Y&R on stage at the Loeries.
#Loeries2017: Graham Lang on Y&R's collaborative year of firsts

In addition to Y&R Dubai bringing home their first-ever Grand Prix, Y&R South Africa and the Y&R Mena network stood out as true stars of this year's Loeries...

By Leigh Andrews 1 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways
#MediaAlert! Windhoek Beer and Jupiter part ways

The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...

31 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'
#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze...

By Jessica Tennant 25 Aug 2017

Nielsen announces Africa's first digital audience metric
Nielsen announces Africa's first digital audience metric

The entrenchment of Nielsen's Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with...

Issued by Nielsen 24 Aug 2017

Namibian agency Weathermen & Co wins MTC, FNB
Namibian agency Weathermen & Co wins MTC, FNB

Namibian ad agency Weathermen & Co Advertising, a subsidiary of the Ohlthaver & List Group and The Jupiter Drawing Room Cape Town, has won a five-way pitch for the ad account of mobile telecommunications provider, Mobile Telecommunications Limited...

Issued by Weathermen & Co 21 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy...

By Jessica Tennant 17 Aug 2017

#LadiesofLoeries: The Namibian perspective with Chrisna Basson
#LadiesofLoeries: The Namibian perspective with Chrisna Basson

In this exclusive Loeries-slash-women's-month interview, Loeries 2017 regional judge Chrisna Basson, head of strategy at Weathermen & Co in Namibia, shares that a more inclusive world won't happen by itself...

By Leigh Andrews 15 Aug 2017

99c appoints managing director for Lusaka
99c appoints managing director for Lusaka

Natasha Omokhodion-Banda, 99c's newly appointed MD of the Lusaka office, will be responsible for heading up the agency's operations, and ultimately, growing the agency into broader Africa...

Issued by Ninety9cents 15 Aug 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

(c) strelok -
Newspaper woes send Murdoch's News Corp into red

NEW YORK - US media group News Corp on Thursday reported a loss in the past quarter, hit by declines in advertising and writedowns at its global newspapers...

11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...
#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know
Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

Digital and technology no longer just a marketing channel
Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution...

By Bradley Elliott 3 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Mike Schalit, Net#work’s creative co-founder and creative chief of BBDO SA Group.
Net#work BBDO to launch limited edition book on creativity

Marking its 23rd year, Net#work BBDO is publishing a limited-edition coffee table book that examines insights into the nature and process of creativity...

2 Aug 2017

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Show more