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The Invisible Heist Masterclass
Ad fraud takes the stage at Daily Maverick's Marketing Masterclass.
How can you be assured that your media budget is buying the human views you are promised? We lift the lid on opaque measurement and ad fraud.
Daily Maverick’s Marketing Master brings together Marc Dhalluin, co-founder of TruthsetsOnline.com, and Inge Hansen, digital head at media agency PHD, in front of an audience of marketing, media and procurement leaders. They will debate and attempt to answer the question: "Where is my money going, and why is my advertising not as effective as it could be?”
“Nobody in the supply chain has to be a criminal for the outcome to look like a crime,” says Dhalluin, adding: “Every hop gets paid whether the impression was human or not; the invoice for a faked impression looks exactly like the invoice for a real one, and the dashboard reports ‘success’ either way. What I want marketers to leave with is a way of telling the difference, because you cannot recover money you cannot see.”
Places are free, and attendance carries professional credit: registrants earn six CPD points per session at CMSA level in the marketing category, and AMSA and MPSA members are eligible.
There will be a Q&A session at the end.
Date: 20 August 2026Time: 12:00 - 13:00
Venue: Book at link below, Online
Cost: Free
More info: Online Masterclass. Free to attend. Six CPD points for AMSA and MPSA members.
Contact: Marc Dhalluin
Company name: TruthsetsOnline
Telephone number: +44 75 1845 9087 (W/app)
Email address moc.enilnosteshturt@niullahd.cram
Is your media budget buying the views you are promised? It's time for transparency.
Forensic proof of media effectiveness
TruthsetsOnline.com is a forensic media analytics company that helps brands and their marketing teams identify and recover wasted digital advertising spend. Powered exclusively by FouAnalytics and founded by marketing leader Marc Dhalluin and media analytics veteran Jonathan Pigden, the company delivers independent campaign audits that reveal, with deterministic precision, how much of a brand's media investment is reaching verified human audiences. TruthsetsOnline.com operates globally and holds the exclusive licence for FouAnalytics in Africa.
Ad fraud costs the global digital advertising industry billions of dollars annually and is projected to reach $170 billion by 2028, according to Juniper Research. Despite this scale, legacy verification tools routinely report low fraud rates, reflecting only the share they are technically capable of detecting. TruthsetsOnline.com closes that measurement gap, using more than 300 live forensic variables, including touch events, scroll activity, and real-time impression data, to produce a complete and accurate picture of campaign performance.
Brands that engage with TruthsetsOnline.com's forensic analytics typically recover between 20% and 60% of previously wasted spend, which can then be reallocated to verified, attentive human audiences. The company's three-stage process, comprising a Campaign Trial, a Transparency Audit, and a Recovery Plan, integrates seamlessly with a client's existing technology stack and delivers actionable results without disrupting live campaigns. Free, no-obligation trials are available to qualifying brands and agencies.
TruthsetsOnline.com is powered by FouAnalytics, the forensic measurement platform developed by Dr Augustine Fou, a globally recognised independent ad fraud researcher with more than 20 years of investigation into digital advertising fraud. For further information, to arrange a media briefing with the founders, or to request a free trial, contact moc.enilnosteshturt@snamuh4elbaweiv or visit www.truthsetsonline.com.
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| The Invisible Heist Masterclass | Online | - 20 Aug 2026 | |
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