Howard Audio - A way with original music
Saatchi & Saatchi commissioned Howard Audio to compose an original music track for Samsung's new TVC, “A Way of Life”. The brief was to echo the poetic cadences of the campaign's message. We scored a simple piano track, underpinned with rising strings and soaring to a triumphant yet contained climax. The music worked so well for Samsung that they have extended its reach to be used across other campaigns and media. Howard Audio was also responsible for the final mix.
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
