Serviceplan unveils Spiegel digital, classical brand campaign
After winning Der Spiegel account, Serviceplan has unveiled the magazine’s new brand campaign – which includes Spiegel Online’s name change to Der Spiegel.
The campaign was conceived by Serviceplan Campaign Hamburg and will be used online, in social media, in the cinema, in print and out of home.
In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
