Tops at Spar’s new ‘Aftertaste’ campaign addresses the effects of drinking and driving
Tops at Spar recently launched a new campaign aimed at highlighting the life-changing consequences of drinking and driving. The ‘Aftertaste’ campaign – which will run during December – asks consumers to make responsible choices, be aware of their alcohol consumption and to use alternative modes of transport if necessary.
The ‘after-effects’ of drinking and driving, or ‘aftertaste’, including grief, remorse and eternal mourning were ‘bottled’. Through graphic imagery, three thought-provoking television adverts supported by social media, and in-store assets, the campaign shows creatively labelled bottles filled with vile-tasting alcohol in three varieties.
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
