New Edgars Beauty I’mPerfection ad challenges beauty ideals

The new Edgars Beauty I’mPerfection campaign ad challenges standardised ideals of beauty. Directed by Fausto Becatti of Bioscope Films, the one-minute long ad aims to encourage people to embrace their flaws and imperfections.

The ad features an array of boundary-breaking beauties including Matte Jacobs, Lexa Cleo, Smash Afrika, Yasmin Furmie, Charli x Boi and Mihlali Ndamase.

RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

27 May 2025 09:18

RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

25 Mar 2025 09:33

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