New Dettol TVC looks from inside the womb
Dettol’s new TVC is told from the perspective of a baby in the womb.
The advert shows all the things the prospective parent does to protect their unborn baby, including all the habits they change to prepare a warm, safe and protected environment even before the baby’s arrival.
The ad is aimed at highlighting the importance of creating a safe and healthy environment as a newborn’s first line of defence against germs.
RAPT BizTrendsTV: Student Village's Ronen Aires - Gen Z's disruption of the world
Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.
27 May 2025 09:18
RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies
The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.
25 Mar 2025 09:33
