Lavazza Coffee hosted the launch of its 2009 calendar at the Villa Miani Theatre in Rome. The theatre, created by the Teatro Alla Scala Academy, transformed the event into a spectacular celebration of the 17th edition of the Lavazza calendar. The calendar's theme, “The Italian Espresso Experience” honours Italian culture through Annie Liebowitz's photographs which provide a surreal journey through Italy's past and present. The photographs, strikingly interpreted by Liebowitz, combine Italian legend, icon, art and cinema to celebrate Italian culture.