Millward Brown last week announced South Africa's Best Liked Ads for Q1&2 2014 and Coca-Cola was selected as the country's top brand in the 2014 Sunday Times Top Brands Awards.
In last week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Jessica Taylor chatted to Executive Creative Director of McCann Australia and also the creator of the fantastic "Dumb ways to die" campaign, Patrick Baron.
Joseph Neusu reckons emotional branding - the love affair between consumers and brands, is extremely important, and Estiaan Robbetze says the idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.
In other news, Al Jazeera has launched an online Innovation Challenge aiming to surface new ideas about storytelling in mobile and web applications; and DigitasLBi has acquired African agency, Liquorice.
That's all from me, have a great week!
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)
P.S. If you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available.
