Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of the regional judges for the African & Middle East category at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
And a coup for MTN... Brand Africa 100 names MTN as Africa's top brand.
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)
PS: Take a look at the latest ads in the Ornico ad showcase.
