Tatenda Chiweshe reckons there are lots of opportunities in the Zimbabwean OOH advertising environment. According to him, there is a massive opportunity in digital screens, as well as gantries and indoor advertising, point of sale, activations and transit media.
In her weekly Trends Africa column, Louise Marsland asks whether marketing has a marketing problem. She reckons there is now a paradigm shift of 'authenticity' and 'truth' needed.
Last week in the Loeries Creativity Q&A, Sindy Peters chatted to Yaw Nsarkoh, MD of Unilever Nigeria.
Other news highlights over the past week included Telkom Kenya appointing a new CEO and 13 telecoms operators declared inactive by the NCC.
Bizcommunity would also like to extend condolences to the family, friends and colleagues of Nigerian journalist, Dimgba Igwe, who died tragically at the age of 58.
Last, but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available.
That's all from me, have a great week!
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)
