Marketing & Media Africa

The business of Africa - 15 Aug 2016

By Louise Marsland

Regular readers of Bizcommunity.com's Africa newsletter and Africa portal will have noticed tweaks to our news and navigation in recent months as we increase and refine our news operation to add more value to our business-to-business readers.
This week we added an 'Africa Business' section on the Africa Media & Marketing home page, which will flow into the weekly and daily newsletters as well.
The objective is to categorise more general economic news and general news that is also of interest to marketers doing business in Africa. It is to ensure that our readers are informed about additional innovation, opportunities and challenges when doing business on the continent.
Subjects include solar power advances on the continent and banking innovation; to international aid for drought-ravaged parts of Sub-Saharan Africa; and business tourism initiatives.
Digital innovation and mobile solutions are also becoming a strong focus too, as Africa advances in the Fourth Industrial Revolution with a legion of African entrepreneurs creating Africa-focussed digital and other innovations to solve Africa's unique problems.
We trust you will enjoy our refreshed news focus and we welcome all suggestions and feedback.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com

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