Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...
Louise Burgers 16 Dec 2019
The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...
Danette Breitenbach 15 Nov 2019
Smaller businesses face numerous obstacles when it comes to surviving. One of the biggest of those obstacles is brand recognition...
Greg Chen 10 Oct 2019
Now is the perfect time to get in on the super app game, establishing your company as a preferred partner or supplier early on...
Lee Naik 8 Oct 2019
It's a widely acknowledged truth that if South Africa is to escape the economic morass it finds itself in, it needs to provide as much support to SMEs as possible...
Greg Chen 13 Sep 2019
The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...
Danette Breitenbach 3 Sep 2019
Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...
Louise Burgers 28 Aug 2019
Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...
Ernst Wittmann 29 Jul 2019
After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...
Damon Stapleton 24 Jul 2019
There has been no shortage of predictions about how advances in artificial intelligence and robotics will replace humans in all kinds of jobs...
Oz Desai 23 Jul 2019
After years of waiting, South Africans have been promised relief from high mobile data charges...
Greg Chen 15 Jul 2019
JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...
Louise Burgers 13 Jun 2019
The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...
Johan Walters 31 May 2019
Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...
Vishal Barapatre 30 May 2019
The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...
Johan Walters 30 May 2019
From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...
Devon Meerholz 16 May 2019
When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...
Elizma Nolte 15 Apr 2019
Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...
Josephine Wawira 19 Mar 2019
Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...
Lerato Senne 22 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Innovation in smartphones seems to have hit a ceiling, with most manufacturers releasing new products that feel like incremental improvements ...
Ernst Wittmann 30 Jan 2019
"This is not the year of the mobile phone". The African consumer is tired of hearing this...
Lynette Hundermark 17 Jan 2019
