Mobile contributor articles in Africa

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My Graphic Design Portfolio
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Afrikanos: The African Crocodile Experience
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New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

#EntrepreneurMonth: How AI startup ask-jean is disrupting the SA wine tech industry

It's not always easy to know what wine to pair or purchase when you're planning an occasion with friends or when you're in a store having to make a selection. Ask-jean, a voluntary data hub has come along to simplify the decision-making process, with the wine consumer in mind...

By Robin Fredericks 25 Nov 2019

#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa

The next technological evolution is advancing at an exponential rate and by leaving out some on this journey, we allow the current societal divides and inequalities to deepen...

By Sindy Peters 15 Nov 2019

Image source: PwC global entertainment and media outlook.

#PwCOutlook: E&M gets personal

The main findings of the 10th edition of the African version of the PwC Entertainment and Media Outlook: An African perspective, 2019 - 2023 was recently presented in Johannesburg...

By Danette Breitenbach 15 Nov 2019

Brand recognition is vital to success: SMS can help small businesses build it

Smaller businesses face numerous obstacles when it comes to surviving. One of the biggest of those obstacles is brand recognition...

By Greg Chen 10 Oct 2019

One app to rule them all: Rise of the super app

Now is the perfect time to get in on the super app game, establishing your company as a preferred partner or supplier early on...

By Lee Naik 8 Oct 2019

Why making mobile data cheaper is vital to kickstarting startup sector

It's a widely acknowledged truth that if South Africa is to escape the economic morass it finds itself in, it needs to provide as much support to SMEs as possible...

By Greg Chen 13 Sep 2019

MTA expert, Joel Rubinson at the MMA SA's recent Thought Leadership Event, The Future of Attribution.

MTA expert Joel Rubinson on the future of attribution

The Mobile Marketing Association of SA's (MMA SA) recent thought leadership event, The Future of Attribution, focused on MTA with guest speaker, Joel Rubinson...

By Danette Breitenbach 3 Sep 2019

Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Burgers 28 Aug 2019

#Loeries 2019: Brand SA tells untold stories

One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...

By Angie White 22 Aug 2019

VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

By Ernst Wittmann 29 Jul 2019

Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

3 things robots can't do better than humans (and two things they can)

There has been no shortage of predictions about how advances in artificial intelligence and robotics will replace humans in all kinds of jobs...

By Oz Desai 23 Jul 2019

Easing the mobile data burden

After years of waiting, South Africans have been promised relief from high mobile data charges...

By Greg Chen 15 Jul 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Burgers 13 Jun 2019

#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

The customer experience drives digital disruption

Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

By Vishal Barapatre 30 May 2019

#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Who is listening if we are not?

Lerato Senne, insights strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a 'present yet absent' type of behaviour...

By Lerato Senne 22 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019